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TEA INDUSTRY IN INDIA - CHALLENGES AHEAD
Subject area: Management and Commerce · Area of research: Management
Abstract
One of the India's Primary beverages is TEA, where around 85% of households in the country are consuming Tea. Out of the world's total tea production, 27% is being done by Indians. As India is one of the countries with largest consumer base for tea, about three-fourths of the country's total produce is consumed by the local people. Indian tea has its own taste and quality that makes it stand out in the market. Darjeeling, Assam Orthodox and High range Niligiri are most popular because of its unique aroma, strength, color and flavor. Major tea growing regions in India are Assam, Darjeeling, Dooars region and Nilgiris in the southern region. Recent data on Tea Industry reveals that Export of Indian teas increased by 5.7 per cent in the first four months of 2017. Even though this looks positive this does not showed a right signal for the Planters. As Tea Industry looks lucrative when seen from outside, its real scenario is that it is trembling with lots of fear factors. This paper analyses the important factors that is currently affecting the Tea Industry in India.
Keywords
Tea Industry, Issues, Challenges
References
[1] Himanshu Dutt, “THE TURNAROUND OF INDIAN TEA SECTOR”, Delhi Business Review X Vol. 8, No. 1 (January - June 2007).
[2] Parag Shil, Suchismita Das, “INDIAN TEA INDUSTRY IN THE CONTEXT OF INTELLECTUAL PROPERTY RIGHT (IPR) A ND GEOGRAPHICAL INDICATION (GI)”, IRJC Asia Pacific Journal of Marketing & Management Review.
[3] Varun Nathan, Shanmukha Sreenivas, “DYNAMICS OF INDIA’S TEA PRODUCTION: AN ECONOMETRIC ANALYSIS”, International Journal of Scientific and Research Publications, Volume 4, Issue 12, December 2014.
[4] Tea Industry in India, https://www.ibef.org/exports/indian-tea- industry.aspx
[5] Global tea production to see a decline in 2017, https://m.economictimes.com/news/econom y/agriculture/global-tea-production-to-see-a- decline-in-2017/articleshow/60854681.cms
[6] India Tea Production, https://m.economictimes.com/topic/India- Tea-Production
How to cite this paper
@article{1700155,
author = {K.Rajeswari, R.Saranya, V.Ambika},
title = {TEA INDUSTRY IN INDIA - CHALLENGES AHEAD},
journal = {Iconic Research And Engineering Journals},
year = {2018},
volume = {1},
number = {7},
pages = {39-41},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1700155.pdf},
abstract = {One of the India's Primary beverages is TEA, where around 85% of households in the country are consuming Tea. Out of the world's total tea production, 27% is being done by Indians. As India is one of the countries with largest consumer base for tea, about three-fourths of the country's total produce is consumed by the local people. Indian tea has its own taste and quality that makes it stand out in the market. Darjeeling, Assam Orthodox and High range Niligiri are most popular because of its unique aroma, strength, color and flavor. Major tea growing regions in India are Assam, Darjeeling, Dooars region and Nilgiris in the southern region.
Recent data on Tea Industry reveals that Export of Indian teas increased by 5.7 per cent in the first four months of 2017. Even though this looks positive this does not showed a right signal for the Planters. As Tea Industry looks lucrative when seen from outside, its real scenario is that it is trembling with lots of fear factors. This paper analyses the important factors that is currently affecting the Tea Industry in India.},
keywords = {Tea Industry, Issues, Challenges},
month = {January},
}