Home / Current Issue / Paper 1700370
ANALYSIS OF USER'S BEHAVIOR IN STRUCTURED E-COMMERCE WEBSITES
Subject area: Science,Engineering and Technology · Area of research: Computer Engineering
Abstract
Online shopping is becoming more and more common in our daily lives. Understanding user's interests and behavior is essential in order to adapt e-commerce websites to customer's requirements. The information about user's behavior is stored in the web server logs. The analysis of such information has focused on applying data mining techniques where a rather static characterization is used to model users? behavior and the sequence of the actions performed by them is not usually considered. Therefore, incorporating a view of the process followed by users during a session can be of great interest to identify more complex behavioral patterns. To address this issue, this paper proposes a linear-temporal logic model checking approach for the analysis of structured e-commerce web logs. By defining a common way of mapping log records according to the e-commerce structure, web logs can be easily converted into event logs where the behavior of users is captured. Then, different predefined queries can be performed to identify different behavioral patterns that consider the different actions performed by a user during a session. Finally, the usefulness of the proposed approach has been studied by applying it to a real case study of a Spanish e-commerce website. The results have identified interesting findings that have made possible to propose some improvements in the website design with the aim of increasing its efficiency.
Keywords
Data mining, e-commerce, web logs analysis, behavioral patterns, model checking.
References
[1] J. B. Schafer, J. A. Konstan, and J. Riedl, “E- commerce recommendation applications.” Hingham, MA, USA: Kluwer Academic Publishers, Jan. 2001, vol. 5, no. 1-2, pp. 115–153.
[2] N. Poggi, D. Carrera, R. Gavalda, J. Torres, and E. Ayguad´e, “Characterization of workload and resource consumption for an online travel and booking site,” in Workload Characterization (IISWC), 2010 IEEE International Symposium on. IEEE, 2010, pp. 1–10.
[3] R. Kohavi, “Mining e-commerce data: the good, the bad, and the ugly,” in Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining. ACM, 2001, pp. 8–13.
[4] W. W. Moe and P. S. Fader, “Dynamic conversion behavior at ecommerce sites,” Management Science, vol. 50, no. 3, pp. 326– 335, 2004.
[5] G. Liu, T. T. Nguyen, G. Zhao, W. Zha, J. Yang, J. Cao, M. Wu, P. Zhao, and W. Chen, “Repeat buyer prediction for e-commerce,” in Proceedings of the 22Nd ACM SIGKDD International Conference on Knowledg Discovery and Data Mining, ser. KDD ’16. New York, NY, USA: ACM, 2016, pp. 155– 164.
[6] J. D. Xu, “Retaining customers by utilizing technology-facilitated chat: Mitigating website anxiety and task complexity,” Information & Management, vol. 53, no. 5, pp. 554 – 569, 2016.
[7] Y. S. Kim and B.-J. Yum, “Recommender system based on click stream data using association rule mining,” Expert Systems with Applications vol. 38, no. 10, pp. 13 320– 13 327, 2011.
How to cite this paper
@article{1700370,
author = {S Haritha, P Sri Vismitha, S Kavyanjali, Sk Shireen, K.Mohan Krishna},
title = {ANALYSIS OF USER'S BEHAVIOR IN STRUCTURED E-COMMERCE WEBSITES},
journal = {Iconic Research And Engineering Journals},
year = {2018},
volume = {1},
number = {9},
pages = {206-211},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1700370.pdf},
abstract = {Online shopping is becoming more and more common in our daily lives. Understanding user's interests and behavior is essential in order to adapt e-commerce websites to customer's requirements. The information about user's behavior is stored in the web server logs. The analysis of such information has focused on applying data mining techniques where a rather static characterization is used to model users? behavior and the sequence of the actions performed by them is not usually considered. Therefore, incorporating a view of the process followed by users during a session can be of great interest to identify more complex behavioral patterns. To address this issue, this paper proposes a linear-temporal logic model checking approach for the analysis of structured e-commerce web logs. By defining a common way of mapping log records according to the e-commerce structure, web logs can be easily converted into event logs where the behavior of users is captured. Then, different predefined queries can be performed to identify different behavioral patterns that consider the different actions performed by a user during a session. Finally, the usefulness of the proposed approach has been studied by applying it to a real case study of a Spanish e-commerce website. The results have identified interesting findings that have made possible to propose some improvements in the website design with the aim of increasing its efficiency.},
keywords = {Data mining, e-commerce, web logs analysis, behavioral patterns, model checking.},
month = {March},
}