CRM Practices In Electrical Accessories Industry: A Study On Akarui Green Energy Solution
  • Author(s): SANTHOSH M
  • Paper ID: 1700699
  • Page: 23-28
  • Published Date: 14-06-2018
  • Published In: Iconic Research And Engineering Journals
  • Publisher: IRE Journals
  • e-ISSN: 2456-8880
  • Volume/Issue: Volume 1 Issue 12 June-2018
Abstract

The study titled ?CRM practices in Electrical accessories industry: A study on Akarui green energy solution? is a descriptive study conducted with the objectives to study the various products categories offered by Akarui, to study the critical components of CRM at Akarui and to suggest suitable measures to enhance customer relationship quotient at Akarui. The study was conducted in Bangalore city by sourcing the 150 respondents through convenience sampling technique. A structured questionnaire was designed and administered to all the respondents to capture the primary data. The secondary information was gathered through the company website, related literature and other sources. The SPSS 21.0 package was used for data analysis. Factor analysis and Correlation was used to validate the data. The major findings of the study include identifying the critical components of CRM at Akarui green energy solutions. Akarui Green energy solutions are a leading manufacturer in LED lighting systems in India. The company is committed to manufacture the world class LED lighting systems that consumes less power and lasts long. The company has taken several measures to inculcate the quality and durability in every product it sells. The CRM practice of Akarui has been very successful in enhancing the customer satisfaction. The operational, analytical and collaborative CRM components clearly demonstrate the commitment of the company towards its stake holders. The company has considered the customers view at all levels to provide best service to them. Akarui green energy solution is marching towards becoming a global player by its unparalleled quality and value delivery systems.

Keywords

CRM, Electrical Components, customer satisfaction, quality

Citations

IRE Journals:
SANTHOSH M "CRM Practices In Electrical Accessories Industry: A Study On Akarui Green Energy Solution" Iconic Research And Engineering Journals Volume 1 Issue 12 2018 Page 23-28

IEEE:
SANTHOSH M "CRM Practices In Electrical Accessories Industry: A Study On Akarui Green Energy Solution" Iconic Research And Engineering Journals, 1(12)