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POLICYHOLDERS PERCEPTION ON BANCASSURANCE-AN ANALYTICAL STUDY
Subject area: Management and Commerce · Area of research: COMMERCE
Abstract
The banking and insurance industries have developed rapidly in the changing and challenging economic environment all over the world. Due to merging of global financial markets, development of new technologies, universalization of banking industries and with the expansion of non-banking activities, the insurance industry has globally brought in new channels of distribution into existence. Nowadays Banks have started increasing their business to securities and insurance and other sectors by adding new range of products. The financial resources in the hands of people should be channelized in effective manner so as to increase the returns from the basic financial structure of nation and also the quality of living of people. Insurance policies are instruments towards the cause. This study focuses on the perception of the policyholders towards Bancassurance and its features.
Keywords
Bancassurance, Policyholders, Awareness Level
References
[1] Krishnamoorthy, Bancassurance is the most cost-effective channel to make products available to masses, A publisher for research motivation, Volume-5(9), September-2005.
[2] Subramaniam, Bancassurance model has a potential to mobilise, Volume-14(1), 2005.
[3] Karunagaran, Bancassurance a feasible strategy for banks in India, A publisher for research motivation, Volume-5(9), September-2006.
[4] Aggarwal, Distribution of Life insurance products in India, International journal for research and development, 2007.
[5] Anja et al, The effective of bancassurance on the financial performance of commercial banks, College of Humanities and Social Sciences(CHSS), 2010.
[6] Chiang Ku Fan and Hungchain Lai and Wen Chin Lu, An evaluation of key factors for bancassurance success, International Journal of Application or Innovation in Engineering and Management(IJAIEM), Volume-2, December-2013.
How to cite this paper
@article{1700960,
author = {Dr. M. Deepalakshmi, K.Kavyaa},
title = {POLICYHOLDERS PERCEPTION ON BANCASSURANCE-AN ANALYTICAL STUDY},
journal = {Iconic Research And Engineering Journals},
year = {2019},
volume = {2},
number = {8},
pages = {114-118},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1700960.pdf},
abstract = {The banking and insurance industries have developed rapidly in the changing and challenging economic environment all over the world. Due to merging of global financial markets, development of new technologies, universalization of banking industries and with the expansion of non-banking activities, the insurance industry has globally brought in new channels of distribution into existence. Nowadays Banks have started increasing their business to securities and insurance and other sectors by adding new range of products. The financial resources in the hands of people should be channelized in effective manner so as to increase the returns from the basic financial structure of nation and also the quality of living of people. Insurance policies are instruments towards the cause. This study focuses on the perception of the policyholders towards Bancassurance and its features.},
keywords = {Bancassurance, Policyholders, Awareness Level},
month = {February},
}