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A STUDY ON CUSTOMERS SATISFACTION TOWARDS SONALIKA TRACTORS IN BIDAR CITY (Karnataka State)
Subject area: Management and Commerce · Area of research: Management
Abstract
The very first tractor in india were imported by the British govt in 1914 for the purpose of clearing bushes and shrubs? from degraded forest areas and to use this cleared land for agricultural purposes. With the economic reforms that took pace in the decade, more Indian players like Bajaj tempo ltd and sonalika international tractors ltd inter the tractor industry. Sonalika overtook escorts ltd to become the foremost manufacturer of tractors in India. Agriculture is one of the most important economic sectors in India directly or indirectly affording employment to over 70% of the country population making up nearly 25% of the country GDP. Indian formers have become more aware of the benefits of form mechanization and the role of the tractor reducing farm labor drudgery making multiple crops possible in a single, speeding up form operation, reducing overall form expenses. So this paper attempts to analyze customer satisfaction towards after sales services of tractor in Bidar city. 50 respondent have been surveyed and analyzed the data and the study revealed that maximum customers are satisfied with the services provided by sonalika tractors Ltd.
References
[1] Jump up to Global Tractor Market Analysis Available to AEM Members from Agrievolution Alliance Association of Equipment Manufacturers, Wisconsin, USA (2014).
[2] Jump up to India proves fertile ground for tractor makers The Financial Times (April 7, 2014) (subscription required).
[3] The following annotated time line borrows exclusively from a presentation by Gajendra Singh's presentation at the Tropical Agricultural Association et al. November 1999 conference "The Tractor Factor - Ploughing a road out of poverty" and who’s full presentation be found at "Archived copy". Archived from the original on 23 September 2006. Retrieved 31 July 2007.CS1 maint: Archived copy as title (link).
[4] INDIAN TRACTOR INDUSTRY ICRA, India (2012).
[5] Tractor industry flourishes amidst slowdown.
[6] "Archived copy". Archived from the original on 12 October 2006. Retrieved 17 April 2007.
[7] http://www.crosswordagro.com/.
How to cite this paper
@article{1701334,
author = {Mr. Pandurang, Prof. Jyoti Ainapur},
title = {A STUDY ON CUSTOMERS SATISFACTION TOWARDS SONALIKA TRACTORS IN BIDAR CITY (Karnataka State)},
journal = {Iconic Research And Engineering Journals},
year = {2019},
volume = {3},
number = {1},
pages = {122-125},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1701334.pdf},
abstract = {The very first tractor in india were imported by the British govt in 1914 for the purpose of clearing bushes and shrubs? from degraded forest areas and to use this cleared land for agricultural purposes. With the economic reforms that took pace in the decade, more Indian players like Bajaj tempo ltd and sonalika international tractors ltd inter the tractor industry. Sonalika overtook escorts ltd to become the foremost manufacturer of tractors in India. Agriculture is one of the most important economic sectors in India directly or indirectly affording employment to over 70% of the country population making up nearly 25% of the country GDP. Indian formers have become more aware of the benefits of form mechanization and the role of the tractor reducing farm labor drudgery making multiple crops possible in a single, speeding up form operation, reducing overall form expenses. So this paper attempts to analyze customer satisfaction towards after sales services of tractor in Bidar city. 50 respondent have been surveyed and analyzed the data and the study revealed that maximum customers are satisfied with the services provided by sonalika tractors Ltd.},
month = {July},
}