A STUDY ON BRAND AWARENESS OF MAHINDRA TRACTORS WITH REFERENCE TO SINDOL MOTORS BIDAR

VIJAYKUMAR; Prof. ARATI BIRADAR

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A STUDY ON BRAND AWARENESS OF MAHINDRA TRACTORS WITH REFERENCE TO SINDOL MOTORS BIDAR

VIJAYKUMAR Prof. ARATI BIRADAR

Subject area: Management and Commerce · Area of research: Management

Abstract

A project program is the opportunity for the student to gain practical knowledge about the chosen study topic. The project program provides field experience on the study topic. Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is how much shoppers exactly partner the brand with the particular item. The consumers ability to recall or recognize a brand while purchasing. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but he must be able recall the features pf that brand. The brand awareness plays an important role in success of business. The aims to investigate the degree of brand identity in the minds of the customers and the perception of customers towards the Mahindra and Mahindra tractors.

Keywords

Brand Awareness ,Brand Image, Customer Perception

References

[1] Babin, B. J., Dardin, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20, 644-656.

[2] Bagwell, L. S., & Bernheim, B. D. (1996). Veblen effects in a theory of conspicuous consumption. The American Economic Review, 86(3), 349-373.

[3] Bandura, A. (1982). Self-efficacy mechanism in human agency. American Psychologist, 37, 122- 147

[4] Bandura, A., & Adams, N. E. (1977). Analysis of self-efficacy theory of behavioral change. Cognitive Therapy and Research, 1(4), 287-31

[5] WEBOLOGRAPHY: WWW.MAHINDRATRACTOR.COM , WWW.GOOGLE.COM , WWW.SLIDESHARE.COM, WWW.WIKIPEDIA.COM , WWW.SINDOLMOTORS.COM

How to cite this paper

VIJAYKUMAR, Prof. ARATI BIRADAR "A STUDY ON BRAND AWARENESS OF MAHINDRA TRACTORS WITH REFERENCE TO SINDOL MOTORS BIDAR" Iconic Research And Engineering Journals Volume 3 Issue 1 2019 Page 64-67

VIJAYKUMAR, Prof. ARATI BIRADAR "A STUDY ON BRAND AWARENESS OF MAHINDRA TRACTORS WITH REFERENCE TO SINDOL MOTORS BIDAR" Iconic Research And Engineering Journals, vol. 3, no. 1, Jul. 2019

VIJAYKUMAR, Prof. ARATI BIRADAR (2019). A STUDY ON BRAND AWARENESS OF MAHINDRA TRACTORS WITH REFERENCE TO SINDOL MOTORS BIDAR. Iconic Research And Engineering Journals, 3(1).

VIJAYKUMAR, Prof. ARATI BIRADAR "A STUDY ON BRAND AWARENESS OF MAHINDRA TRACTORS WITH REFERENCE TO SINDOL MOTORS BIDAR" Iconic Research And Engineering Journals, vol. 3, no. 1, Jul. 2019.

@article{1701352,
      author = {VIJAYKUMAR, Prof. ARATI BIRADAR},
      title = {A STUDY ON BRAND AWARENESS OF MAHINDRA TRACTORS WITH REFERENCE TO SINDOL MOTORS BIDAR},
      journal = {Iconic Research And Engineering Journals},
      year = {2019},
      volume = {3},
      number = {1},
      pages = {64-67},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1701352.pdf},
      abstract = {A project program is the opportunity for the student to gain practical knowledge about the chosen study topic. The project program provides field experience on the study topic. Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is how much shoppers exactly partner the brand with the particular item. The consumers ability to recall or recognize a brand while purchasing. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but he must be able recall the features pf that brand. The brand awareness plays an important role in success of business. The aims to investigate the degree of brand identity in the minds of the customers and the perception of customers towards the Mahindra and Mahindra tractors.},
      keywords = {Brand Awareness ,Brand Image, Customer Perception},
      month = {July},
  }