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BUYING BEHAVIOR OF HERO MOTOR CORPORATION IN PALAKKAD DISTRICT
Subject area: Management and Commerce · Area of research: MARKETING
Abstract
The marketing philosophy of business assume that an organization can best serve prosper and attain profit by identifying and satisfying the need of its customer thus however is a recent thinking .various definition of marketing have been given from different perspective , exchange and utility being two important wants. The millennium has unfolded new business rule, the most significant of them being that past or experience in a given product. Market is no longer indicated for future success. Market leadership cannot be taken for granted because customer locality does not exist. The customer today has a much wider choice India is the second largest producer of two wheeler in the world. The two wheeler segment contributes the largest volume at the segment in automobile industry in India. The country stand next to China and Japan in terms of production and sale respectively. The industry is doing 30 % annually it consist of 3 segment 1, scooter 2, and motor cycle 3, mopad. Majority of Indian, especially the youngster prefer motor bike rather than car.
Keywords
mopad, segments, unfolded, market, leadership
References
[1] Albert, N. and Merunka, D. (2013a) ‘The role of brand love in consumer-brand relationships’, Journal of Consumer Marketing, 30(3), pp. 258– 266.
[2] Chuang, S.-C. et al. (2013) ‘The impact of the opinions of others on variety-seeking behavior’, Journal of Applied Social Psychology, 43(5), pp. 917–927.
[3] Krishna, A. (2012b) ‘An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior’, Journal of Consumer Psychology, 22(3), pp. 332–351. 10.1016/j.jcps.2011.08.003.
How to cite this paper
@article{1701572,
author = {A V VINI},
title = {BUYING BEHAVIOR OF HERO MOTOR CORPORATION IN PALAKKAD DISTRICT},
journal = {Iconic Research And Engineering Journals},
year = {2019},
volume = {3},
number = {2},
pages = {620-626},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1701572.pdf},
abstract = {The marketing philosophy of business assume that an organization can best serve prosper and attain profit by identifying and satisfying the need of its customer thus however is a recent thinking .various definition of marketing have been given from different perspective , exchange and utility being two important wants. The millennium has unfolded new business rule, the most significant of them being that past or experience in a given product. Market is no longer indicated for future success. Market leadership cannot be taken for granted because customer locality does not exist. The customer today has a much wider choice India is the second largest producer of two wheeler in the world. The two wheeler segment contributes the largest volume at the segment in automobile industry in India. The country stand next to China and Japan in terms of production and sale respectively. The industry is doing 30 % annually it consist of 3 segment 1, scooter 2, and motor cycle 3, mopad. Majority of Indian, especially the youngster prefer motor bike rather than car. },
keywords = {mopad, segments, unfolded, market, leadership},
month = {August},
}