7Ps Of Marketing In Hotel Industries

MRUDUL M. KODARLIKAR; SAKSHI BORKAR

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7Ps Of Marketing In Hotel Industries

MRUDUL M. KODARLIKAR SAKSHI BORKAR

Subject area: Management and Commerce · Area of research: Management

Abstract

7P?s of marketing in hotel management addresses a number of key points. Traditionally, 4P?s of marketing i.e- product, price, place and promotion are being considered , but as the competition is intensified 3 more P?s can be considered i.e ? People, Process and Physical evidence.

Keywords

Market Approach, Quality Services, People Attraction, Customer Satisfaction.

How to cite this paper

MRUDUL M. KODARLIKAR, SAKSHI BORKAR "7Ps Of Marketing In Hotel Industries" Iconic Research And Engineering Journals, vol. 3, no. 9, Mar. 2020

MRUDUL M. KODARLIKAR, SAKSHI BORKAR (2020). 7Ps Of Marketing In Hotel Industries. Iconic Research And Engineering Journals, 3(9).

MRUDUL M. KODARLIKAR, SAKSHI BORKAR "7Ps Of Marketing In Hotel Industries" Iconic Research And Engineering Journals, vol. 3, no. 9, Mar. 2020.

@article{1702024,
      author = {MRUDUL M. KODARLIKAR, SAKSHI BORKAR},
      title = {7Ps Of Marketing In Hotel Industries},
      journal = {Iconic Research And Engineering Journals},
      year = {2020},
      volume = {3},
      number = {9},
      pages = {150-150},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1702024.pdf},
      abstract = {7P?s of marketing in hotel management addresses a number of key points. Traditionally, 4P?s of marketing i.e- product, price, place and promotion are being considered , but as the competition is intensified 3 more P?s can be considered i.e ? People, Process and Physical evidence.},
      keywords = {Market Approach, Quality Services, People Attraction, Customer Satisfaction.},
      month = {March},
  }