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7Ps Of Marketing In Hotel Industries
Subject area: Management and Commerce · Area of research: Management
Abstract
7P?s of marketing in hotel management addresses a number of key points. Traditionally, 4P?s of marketing i.e- product, price, place and promotion are being considered , but as the competition is intensified 3 more P?s can be considered i.e ? People, Process and Physical evidence.
Keywords
Market Approach, Quality Services, People Attraction, Customer Satisfaction.
References
[1] Marketing management by –Philip Kotler
[2] www.trilyo.com
[3] www.business-funda.com APPENDIX Diagram 1.1 ACKNOWLEDGMENT We would like to show our grateful of l feelings to Prof. Prathamesh S. Nadkarni, who taught us and guided us, he is a discipline keeping and a motivating person. He is always there to help sorting our solutions in terms of administration and helping in gaining knowledge. Thank you so much Sir!
How to cite this paper
@article{1702024,
author = {MRUDUL M. KODARLIKAR, SAKSHI BORKAR},
title = {7Ps Of Marketing In Hotel Industries},
journal = {Iconic Research And Engineering Journals},
year = {2020},
volume = {3},
number = {9},
pages = {150-150},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1702024.pdf},
abstract = {7P?s of marketing in hotel management addresses a number of key points. Traditionally, 4P?s of marketing i.e- product, price, place and promotion are being considered , but as the competition is intensified 3 more P?s can be considered i.e ? People, Process and Physical evidence.},
keywords = {Market Approach, Quality Services, People Attraction, Customer Satisfaction.},
month = {March},
}