7Ps Of Marketing In Hotel Industries

• Author(s): MRUDUL M. KODARLIKAR; SAKSHI BORKAR
• Paper ID: 1702024
• Page: 150-150
• Published Date: 24-03-2020
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 3 Issue 9 March-2020

Abstract

7P?s of marketing in hotel management addresses a number of key points. Traditionally, 4P?s of marketing i.e- product, price, place and promotion are being considered , but as the competition is intensified 3 more P?s can be considered i.e ? People, Process and Physical evidence.

Keywords

Market Approach, Quality Services, People Attraction, Customer Satisfaction.

Citations

IRE Journals:
MRUDUL M. KODARLIKAR, SAKSHI BORKAR "7Ps Of Marketing In Hotel Industries" Iconic Research And Engineering Journals Volume 3 Issue 9 2020 Page 150-150

IEEE:
MRUDUL M. KODARLIKAR, SAKSHI BORKAR "7Ps Of Marketing In Hotel Industries" Iconic Research And Engineering Journals, vol. 3, no. 9, Mar. 2020

APA:
MRUDUL M. KODARLIKAR, SAKSHI BORKAR (2020). 7Ps Of Marketing In Hotel Industries. Iconic Research And Engineering Journals, 3(9).

MLA:
MRUDUL M. KODARLIKAR, SAKSHI BORKAR "7Ps Of Marketing In Hotel Industries" Iconic Research And Engineering Journals, vol. 3, no. 9, Mar. 2020.

BibTeX

@article{1702024,
author = {MRUDUL M. KODARLIKAR, SAKSHI BORKAR},
title = {7Ps Of Marketing In Hotel Industries},
journal = {Iconic Research And Engineering Journals},
year = {2020},
volume = {3},
number = {9},
pages = {150-150},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1702024.pdf},
abstract = {7P?s of marketing in hotel management addresses a number of key points. Traditionally, 4P?s of marketing i.e- product, price, place and promotion are being considered , but as the competition is intensified 3 more P?s can be considered i.e ? People, Process and Physical evidence.},
keywords = {Market Approach, Quality Services, People Attraction, Customer Satisfaction.},
month = {March}
}