Disruptive Marketing Strategy

@article{1702158,
      author = {Parth, Sonu Choudhary},
      title = {Disruptive Marketing Strategy},
      journal = {Iconic Research And Engineering Journals},
      year = {2020},
      volume = {3},
      number = {10},
      pages = {85-88},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1702158.pdf},
      abstract = {Disruptive marketing strategy is a new generation marketing activity which gives a huge amount of response to the organizations of various industries with respect to the sales and customer attraction. These processes take birth within a department of an organization. It is an idea which is initiated so as to facilitate the target customers in a very innovative manner. The customers are already used to the traditional way of marketing done by the different firms. Thus disruptive marketing strategies give a different and a very innovative edge to the firm by which they can take their businesses to the new heights.},
      keywords = {Disruptive marketing strategy, Market orientation, Marketing organization, Sustainability},
      month = {April},
  }