Disruptive Marketing Strategy

• Author(s): Parth; Sonu Choudhary
• Paper ID: 1702158
• Page: 85-88
• Published Date: 06-04-2020
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 3 Issue 10 April-2020

Abstract

Disruptive marketing strategy is a new generation marketing activity which gives a huge amount of response to the organizations of various industries with respect to the sales and customer attraction. These processes take birth within a department of an organization. It is an idea which is initiated so as to facilitate the target customers in a very innovative manner. The customers are already used to the traditional way of marketing done by the different firms. Thus disruptive marketing strategies give a different and a very innovative edge to the firm by which they can take their businesses to the new heights.

Keywords

Disruptive marketing strategy, Market orientation, Marketing organization, Sustainability

Citations

IRE Journals:
Parth, Sonu Choudhary "Disruptive Marketing Strategy" Iconic Research And Engineering Journals Volume 3 Issue 10 2020 Page 85-88

IEEE:
Parth, Sonu Choudhary "Disruptive Marketing Strategy" Iconic Research And Engineering Journals, vol. 3, no. 10, Apr. 2020

APA:
Parth, Sonu Choudhary (2020). Disruptive Marketing Strategy. Iconic Research And Engineering Journals, 3(10).

MLA:
Parth, Sonu Choudhary "Disruptive Marketing Strategy" Iconic Research And Engineering Journals, vol. 3, no. 10, Apr. 2020.

BibTeX

@article{1702158,
author = {Parth, Sonu Choudhary},
title = {Disruptive Marketing Strategy},
journal = {Iconic Research And Engineering Journals},
year = {2020},
volume = {3},
number = {10},
pages = {85-88},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1702158.pdf},
abstract = {Disruptive marketing strategy is a new generation marketing activity which gives a huge amount of response to the organizations of various industries with respect to the sales and customer attraction. These processes take birth within a department of an organization. It is an idea which is initiated so as to facilitate the target customers in a very innovative manner. The customers are already used to the traditional way of marketing done by the different firms. Thus disruptive marketing strategies give a different and a very innovative edge to the firm by which they can take their businesses to the new heights.},
keywords = {Disruptive marketing strategy, Market orientation, Marketing organization, Sustainability},
month = {April}
}