Adoption of M-Commerce in India

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@article{1702228,
      author = {Tripti Kumari, Dr. Sonia Bhatt},
      title = {Adoption of M-Commerce in India},
      journal = {Iconic Research And Engineering Journals},
      year = {2020},
      volume = {3},
      number = {10},
      pages = {209-211},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1702228.pdf},
      abstract = {With the rapid development of wireless technology, new market has emerged with a hugh opportunities for the development. M-commerce emerged after E-commerce boom in India. Increment in internet users, mobile internet users and smart phone users are leads to the development of M-commerce market in India. It is required to study the factors which affect adoption of M-commerce. The purpose of this study is to study the factors affecting adoption of M-commerce. Companies dealing in the M-commerce should consider such variables/ factors which are responsible for development of M-commerce market while formulating strategies for influencing the consumers.},
      keywords = {Mobile commerce, mobile internet users, Internet users},
      month = {April},
  }