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Adoption of M-Commerce in India
Subject area: Management and Commerce · Area of research: Humanities and Management Science
Abstract
With the rapid development of wireless technology, new market has emerged with a hugh opportunities for the development. M-commerce emerged after E-commerce boom in India. Increment in internet users, mobile internet users and smart phone users are leads to the development of M-commerce market in India. It is required to study the factors which affect adoption of M-commerce. The purpose of this study is to study the factors affecting adoption of M-commerce. Companies dealing in the M-commerce should consider such variables/ factors which are responsible for development of M-commerce market while formulating strategies for influencing the consumers.
Keywords
Mobile commerce, mobile internet users, Internet users
How to cite this paper
@article{1702228,
author = {Tripti Kumari, Dr. Sonia Bhatt},
title = {Adoption of M-Commerce in India},
journal = {Iconic Research And Engineering Journals},
year = {2020},
volume = {3},
number = {10},
pages = {209-211},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1702228.pdf},
abstract = {With the rapid development of wireless technology, new market has emerged with a hugh opportunities for the development. M-commerce emerged after E-commerce boom in India. Increment in internet users, mobile internet users and smart phone users are leads to the development of M-commerce market in India. It is required to study the factors which affect adoption of M-commerce. The purpose of this study is to study the factors affecting adoption of M-commerce. Companies dealing in the M-commerce should consider such variables/ factors which are responsible for development of M-commerce market while formulating strategies for influencing the consumers.},
keywords = {Mobile commerce, mobile internet users, Internet users},
month = {April},
}