Adoption of M-Commerce in India

• Author(s): Tripti Kumari; Dr. Sonia Bhatt
• Paper ID: 1702228
• Page: 209-211
• Published Date: 20-04-2020
• Published In: Iconic Research And Engineering Journals
• Publisher: IRE Journals
• e-ISSN: 2456-8880
• Volume/Issue: Volume 3 Issue 10 April-2020

Abstract

With the rapid development of wireless technology, new market has emerged with a hugh opportunities for the development. M-commerce emerged after E-commerce boom in India. Increment in internet users, mobile internet users and smart phone users are leads to the development of M-commerce market in India. It is required to study the factors which affect adoption of M-commerce. The purpose of this study is to study the factors affecting adoption of M-commerce. Companies dealing in the M-commerce should consider such variables/ factors which are responsible for development of M-commerce market while formulating strategies for influencing the consumers.

Keywords

Mobile commerce, mobile internet users, Internet users

Citations

IRE Journals:
Tripti Kumari, Dr. Sonia Bhatt "Adoption of M-Commerce in India" Iconic Research And Engineering Journals Volume 3 Issue 10 2020 Page 209-211

IEEE:
Tripti Kumari, Dr. Sonia Bhatt "Adoption of M-Commerce in India" Iconic Research And Engineering Journals, vol. 3, no. 10, Apr. 2020

APA:
Tripti Kumari, Dr. Sonia Bhatt (2020). Adoption of M-Commerce in India. Iconic Research And Engineering Journals, 3(10).

MLA:
Tripti Kumari, Dr. Sonia Bhatt "Adoption of M-Commerce in India" Iconic Research And Engineering Journals, vol. 3, no. 10, Apr. 2020.

BibTeX

@article{1702228,
author = {Tripti Kumari, Dr. Sonia Bhatt},
title = {Adoption of M-Commerce in India},
journal = {Iconic Research And Engineering Journals},
year = {2020},
volume = {3},
number = {10},
pages = {209-211},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1702228.pdf},
abstract = {With the rapid development of wireless technology, new market has emerged with a hugh opportunities for the development. M-commerce emerged after E-commerce boom in India. Increment in internet users, mobile internet users and smart phone users are leads to the development of M-commerce market in India. It is required to study the factors which affect adoption of M-commerce. The purpose of this study is to study the factors affecting adoption of M-commerce. Companies dealing in the M-commerce should consider such variables/ factors which are responsible for development of M-commerce market while formulating strategies for influencing the consumers.},
keywords = {Mobile commerce, mobile internet users, Internet users},
month = {April}
}