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E-Marketing: The Future of Marketing
Subject area: Management and Commerce · Area of research: Management
Abstract
?E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands. It has two distinct advantages over traditional marketing that are it provides customers with more convenience and more competitive prices, and it enables businesses to reduce operational costs.
Keywords
Terms-Conception, Distribution, Computerized, Convenience and Competitive
References
[1] Awad, Elias M. (2004).
[2] Electronic commerce: From vision to fulfilment.
[3] Kotler, P. and Keller, K. L. (2012) Marketing Management
[4] https://www.encyclopedia.com
[5] Baker, M. (1998) Marketing in the future. Australasian Marketing Journal.
How to cite this paper
@article{1702238,
author = {Ashutosh Partani, Gaurav Valecha},
title = {E-Marketing: The Future of Marketing},
journal = {Iconic Research And Engineering Journals},
year = {2020},
volume = {3},
number = {10},
pages = {223-224},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1702238.pdf},
abstract = {?E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands. It has two distinct advantages over traditional marketing that are it provides customers with more convenience and more competitive prices, and it enables businesses to reduce operational costs.},
keywords = {Terms-Conception, Distribution, Computerized, Convenience and Competitive},
month = {April},
}