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A Study of Customer Perception towards Private Label Brand of D-mart
Subject area: Science,Engineering and Technology · Area of research: Management
Abstract
?Private Label Brands? are the product which are basically manufactured by the third party and sold by a retailer with its own packing. Retail, one ofIndia?s upcoming industries, has presently emerged as the most dynamic and fast paced industries of recent times with several players entering the market. One of the routes taken up by Indian retailers to succeed in the retail business is to focus on private label brands. Retailers use private label brands to compete with the national brands by setting competitive price points. Determining customer perception towards private label brands is an essential part of a retailer?s marketing strategy formulation process. Age and profession were also found to affect the preference pattern and satisfaction level of respondents in respect of private label brands in different categories of products.
References
[1] Volume 3, Issue 11, November – 2018 International Journal of Innovative Science and Research Technology ISSN No:-2456-2165 IJISRT18NV52 Study on the Consumer Preference and Perception of Supermarket Chain - Case of Dmart M. Guruprasad Director Research Universal Business School https://ijisrt.com/wp-content/uploads/2018/12/IJISRT18NV52.pdf
[2] “Brands Versus Private Labels: Consumer’s perception towards Private Label Brands in Retail Stores”2018 https://www.researchgate.net/publication/330103173_Brands_Versus_Private_Labels_Consumer's_perception_towards_Private_Label_Brands_in_Retail_Stores
[3] A STUDY ON CONSUMER PERCEPTIONS REGARDING PRIVATE LABEL BRANDING IN INDIA ASIAN ACADEMIC RESEARCH J O U R N A L O F S O C I A L S C I E N C E & H U M A N I T I E S, 2017 https://www.academia.edu/41428849/A_STUDY_ON_CONSUMER_PERCEPTIONS_REGARDING_PRIVATE_LABEL_BRANDING_IN_INDIA
[4] A Study of Private Label Brands (Apparel category) on the Basis of Preference of Youth across Personal and Behavioural Variables International Journal for Research in Applied Science & Engineering Technology (IJRASET) ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 6.887 Volume 6 Issue III, March 2018- Available at www.ijraset.com http://www.ijraset.com/fileserve.php?FID=13514
How to cite this paper
@article{1702354,
author = {Garima Singh, Jayesh Devnani},
title = {A Study of Customer Perception towards Private Label Brand of D-mart},
journal = {Iconic Research And Engineering Journals},
year = {2020},
volume = {3},
number = {12},
pages = {64-66},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1702354.pdf},
abstract = {?Private Label Brands? are the product which are basically manufactured by the third party and sold by a retailer with its own packing. Retail, one ofIndia?s upcoming industries, has presently emerged as the most dynamic and fast paced industries of recent times with several players entering the market. One of the routes taken up by Indian retailers to succeed in the retail business is to focus on private label brands. Retailers use private label brands to compete with the national brands by setting competitive price points. Determining customer perception towards private label brands is an essential part of a retailer?s marketing strategy formulation process. Age and profession were also found to affect the preference pattern and satisfaction level of respondents in respect of private label brands in different categories of products.},
month = {June},
}