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Growth of Web Series: A Descriptive Study
Subject area: Management and Commerce · Area of research: Marketing
Abstract
Consumers are the key element around which the whole market revolves. Indian marketers are always making their efforts to satisfy the changing taste and preferences of the consumers. It is true for the entertainment industry as well. The marketers have entertained the consumers by offering a variety of content like soap operas, live cricket matches, reality shows etc. A new content in the form of web series is gaining attention now days. In this article, the author has made an attempt to study the reasons behind the growth of web series market in India. The author has also thrown some light on the preferred Over-the-Top (OTT) platforms as well as the genre of web series liked by Indian viewers
Keywords
web series, over-the-top (OTT) platforms, genre of web series
References
[1] Mandryk, R. L., Inkpen, K. M., & Calvert, T. W. (2006). Using psychophysiological techniques to measure user experience with entertainment technologies. Behaviour & information technology, 25(2), 141-158.
[2] Oliver, M. B. Raney., AA (2011). Entertainment as pleasurable and meaningful: Identifying hedonic and eudaimonic motivations for entertainment consumption. Journal of Communication, 61(5), 984-1004.
[3] Oliver, M. B., & Bartsch, A. (2011). Appreciation of entertainment. Journal of Media Psychology.
[4] Boyle, E. A., Connolly, T. M., Hainey, T., & Boyle, J. M. (2012). Engagement in digital entertainment games: A systematic review. Computers in human behavior, 28(3), 771-780.
[5] Bryant, J., & Vorderer, P. (Eds.). (2013). Psychology of entertainment. Routledge.
[6] Zerlang, M. (2016). Entertainment. The International Encyclopedia of Communication Theory and Philosophy, 1-8.
[7] Alice, J. (2016). Clicking with audiences: Web series and diverse representations. Metro Magazine: Media & Education Magazine, (187), 58.
[8] Monaghan, W. (2017). Starting From… Now and the web series to television crossover: an online revolution? Media International Australia, 164(1), 82-91.
[9] Yadav, M, Srivastava, M. K. (2020). "A Study of Changing Consumer Trends in the Entertainment Industry." Iconic Research and Engineering Journals, 4(4): 9-16.
How to cite this paper
@article{1702527,
author = {Manish Kumar Srivastava},
title = {Growth of Web Series: A Descriptive Study},
journal = {Iconic Research And Engineering Journals},
year = {2020},
volume = {4},
number = {5},
pages = {17-20},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1702527.pdf},
abstract = {Consumers are the key element around which the whole market revolves. Indian marketers are always making their efforts to satisfy the changing taste and preferences of the consumers. It is true for the entertainment industry as well. The marketers have entertained the consumers by offering a variety of content like soap operas, live cricket matches, reality shows etc. A new content in the form of web series is gaining attention now days.
In this article, the author has made an attempt to study the reasons behind the growth of web series market in India. The author has also thrown some light on the preferred Over-the-Top (OTT) platforms as well as the genre of web series liked by Indian viewers},
keywords = {web series, over-the-top (OTT) platforms, genre of web series},
month = {November},
}