Impact of Digital Marketing on Youth With Reference to Gorakhpur City

References

[1] 22.9

[2] By Salesperson

[3] 7.6

[4] Achieve a competitive advantage through utilizing the advancement in information technology to support a firms product offering a web designer, developer should concentrate on

[5] To provide an enjoyable experience to customers

[6] 38.2

[7] To improve product experience that is more direct than simple text & image

[8] 14.5

[9] Provide valuable information to browser to make purchase decision

[10] 47.3

[11] FINDINGS

[12] The overall project is mainly about how effectively Retail Stores has done Promotional activity to attract customers and to know the effectiveness of Digital Marketing for promoting their company. In this project the major findings are as follows:

[13] Out of 131 respondents, it is found that 46.6% (61) of the respondents strongly agree that having an impressive website is more important for attracting customers. And 47.3% (62) are Agree and 6.1 % (8) are Neutral about it. It is observed that out of 131 respondents 84.7 % (111) are Male and 15.3 % (20) are Female. Among 131 respondents 38.2 % (50) agree that Advertisement through others such as banners, pamphlets are not more effective than the Advertisement in social media and 16.8% (22) people disagree about it. While browsing in a Digital Marketing 35.9% (88) respondents want to see more Advertisement & Offer information and 32.7% (80) want to have Coupons, Discount offers & Price Detail. Today customers look beyond price, such as quality, employee behaviour, store atmosphere etc. Big Bazaar has scope for improvement in these yields. When come to Websites, out of 131respondents 42% (55) think that Social Medias and 18.3% (24) think that Company Websites are best terms of reaching Customers. It is observed that out of 131 respondents 42% (55) person purchase the product as the need arises and 27.5% (36) By watching Ads. And 7.6% (10) by sales person. While browsing in a Digital Marketing out of 131 respondents 75 respondents want to have Coupons, Discount offers & Price Detail and 45 want to see more Advertisement & Offer information. Retail Store has built a very emotional and cordial relationship with its customers. It is also very intending to build long term relationship with all its stakeholders which are very essential for a successful business venture.

[14] CONCLUSION

[15] In recent years the mall culture is increased in India because of its unique shopping experience. Today Youth Prefer a wide range of choice at one roof and only because of the hype of the market. The customer preferences and needs are increasing day-by-day because of increase in their purchasing power they need new and innovative products. The modern hyper market format has truly changed and taken up the expectation of Indian customer to a new level. I believe that we are at the threshold of this change; the result of all the trends outlined in the report foretells those great and existing things are yet to happen in Digital Media, as it is emerging as a biggest competitor to Traditional Media. The huge internet user and mobile subscriber base in India as well as the World is a boon to Brand Market for Brand Promotion.

[16] REFERENCES

[17] Brian T. Ratchford, 2015, Some Directions for Research in Interactive Marketing, Journal of Interactive Marketing, Page 5-8, 10.1016/j.intmar.2015.01.001

[18] Pal A. K. & Shukla B, 2020, Impact of Digital Marketing on Consumer Buying Behaviour, Iconic Research Engineering, Page 202-220, 10.13140/RG.2.2.36410.31684

[19] Chu, Shu-Chuan (2011), “Viral advertising in social media: Participation in Facebook groups and responses among college-aged users.” Journal of Interactive Advertising 12: 30-43.

[20] Fred Palumbo, Paul Herbig (1998), "International marketing tool: The Internet", Industrial Management & Data Systems, Vol. 98 Iss: 6, pp.253 – 261. Publisher: MCB UP ltd.

[21] Giedd, J. N., & Chief, M. (2012), “The Digital Revolution and Adolescent Brain Evolution: Elsevier Inc. G.

[22] Reza Kiani, (1998), "Marketing opportunities in the digital world", Internet Research, Vol. 8 Iss: 2, pp.185-194.

[23] Rowley. J, 2001, Remodeling marketing communications in an Internet environment Internet Research 11(3) 10.1108/10662240110397017

@article{1702806,
      author = {Muchkund Narayan Dubey, Dr. Bharti Shukla},
      title = {Impact of Digital Marketing on Youth With Reference to Gorakhpur City},
      journal = {Iconic Research And Engineering Journals},
      year = {2021},
      volume = {5},
      number = {1},
      pages = {1-5},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1702806.pdf},
      abstract = {This is a undertaking primarily based totally on Impact of Digital Marketing on Youth. With the assist of virtual marketing, what's the conduct of teenagers for getting and promoting of the products or offerings the use of the net, and the switch of cash and statistics to execute those transactions? Digital Marketing is maximum famous with inside the new generations, however the older generations also are now no longer untouched via way of means of its scope.  The paper discussed about Impact of Digital Marketing on Youth towards its buying behavior. Paper also discussed about benefits of digital marketing and many aspects of digital marketing including digital marketing campaign.},
      keywords = {Digital Marketing, Youth, Buying behavior, Retailers},
      month = {July},
  }