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Impact of Digital Marketing on Youth With Reference to Gorakhpur City
Subject area: Management and Commerce · Area of research: Digital Marketing
Abstract
This is a undertaking primarily based totally on Impact of Digital Marketing on Youth. With the assist of virtual marketing, what's the conduct of teenagers for getting and promoting of the products or offerings the use of the net, and the switch of cash and statistics to execute those transactions? Digital Marketing is maximum famous with inside the new generations, however the older generations also are now no longer untouched via way of means of its scope. The paper discussed about Impact of Digital Marketing on Youth towards its buying behavior. Paper also discussed about benefits of digital marketing and many aspects of digital marketing including digital marketing campaign.
Keywords
Digital Marketing, Youth, Buying behavior, Retailers
References
[1] Brian T. Ratchford, 2015, Some Directions for Research in Interactive Marketing, Journal of Interactive Marketing, Page 5-8, 10.1016/j.intmar.2015.01.001
[2] Pal A. K. & Shukla B, 2020, Impact of Digital Marketing on Consumer Buying Behaviour, Iconic Research Engineering, Page 202-220, 10.13140/RG.2.2.36410.31684
[3] Chu, Shu-Chuan (2011), “Viral advertising in social media: Participation in Facebook groups and responses among college-aged users.” Journal of Interactive Advertising 12: 30-43.
[4] Fred Palumbo, Paul Herbig (1998), "International marketing tool: The Internet", Industrial Management & Data Systems, Vol. 98 Iss: 6, pp.253 – 261. Publisher: MCB UP ltd.
[5] Giedd, J. N., & Chief, M. (2012), “The Digital Revolution and Adolescent Brain Evolution: Elsevier Inc. G.
[6] Reza Kiani, (1998), "Marketing opportunities in the digital world", Internet Research, Vol. 8 Iss: 2, pp.185-194.
[7] Rowley. J, 2001, Remodeling marketing communications in an Internet environment Internet Research 11(3) 10.1108/10662240110397017
How to cite this paper
@article{1702806,
author = {Muchkund Narayan Dubey, Dr. Bharti Shukla},
title = {Impact of Digital Marketing on Youth With Reference to Gorakhpur City},
journal = {Iconic Research And Engineering Journals},
year = {2021},
volume = {5},
number = {1},
pages = {1-5},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1702806.pdf},
abstract = {This is a undertaking primarily based totally on Impact of Digital Marketing on Youth. With the assist of virtual marketing, what's the conduct of teenagers for getting and promoting of the products or offerings the use of the net, and the switch of cash and statistics to execute those transactions? Digital Marketing is maximum famous with inside the new generations, however the older generations also are now no longer untouched via way of means of its scope. The paper discussed about Impact of Digital Marketing on Youth towards its buying behavior. Paper also discussed about benefits of digital marketing and many aspects of digital marketing including digital marketing campaign.},
keywords = {Digital Marketing, Youth, Buying behavior, Retailers},
month = {July},
}