Current Volume 6
This study aims to analyze the innovation strategy, the link between innovation and Indonesian MSMEs, the challenges of MSMEs in innovation, and the MSME innovation strategy during the Covid 19 pandemic. This type of research is a literature review, with a qualitative approach. The data used are secondary data, obtained from articles that have been published for the last 10 years. Data analysis techniques include: material collection, data reduction stage, analysis and synthesis stage, and presentation of conclusions. The Covid-19 pandemic has reduced people's purchasing power, forcing MSMEs to be able to survive in the current situation by implementing an innovation strategy. Innovation strategies are needed in MSMEs to reduce various business risks and help businesses find new challenges for the development and growth of MSMEs. Various obstacles in managing innovation, namely the lack of an innovation structure, corporate resistance, lack of management resources, and limited collaboration. Innovative strategies that are appropriate to be applied by MSMEs during the Covid-19 pandemic crisis are product innovation, process innovation, position innovation and paradigm innovation.
Innovation, MSME, Covid 19, Indonesia
Nina Farliana , Khasan Setiaji , Indri Murniawaty "Indonesia's Micro, Small and Medium Enterprises Innovation Strategy during Covid 19 Pandemic" Iconic Research And Engineering Journals Volume 5 Issue 7 2022 Page 19-25
Nina Farliana , Khasan Setiaji , Indri Murniawaty "Indonesia's Micro, Small and Medium Enterprises Innovation Strategy during Covid 19 Pandemic" Iconic Research And Engineering Journals, 5(7)