In the present generation, all the human life is touched with applications through technology. The business transaction through electronic media usually internet or any other platform explains about the concept. To make the online business successful there are different strategies like Targeting Customers, Product, Pricing, Promotional and Distributional Strategy. The research paper discuss about the pros and cons of online marketing. It also focused on the factors affecting the online business. The researcher also studies with two cases in successful implementation of online marketing.
Online Marketing, Social Media, E-Strategies
D. Rajagopal "Online Marketing – A Case Study on the Factors Affecting Digital Marketing" Iconic Research And Engineering Journals Volume 5 Issue 12 2022 Page 65-67
D. Rajagopal "Online Marketing – A Case Study on the Factors Affecting Digital Marketing" Iconic Research And Engineering Journals, 5(12)