The Role of Cloud Computing In Enhancing Ai-Driven Customer Service in Banking

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@article{1703745,
      author = {Sridhar Madasamy},
      title = {The Role of Cloud Computing In Enhancing Ai-Driven Customer Service in Banking},
      journal = {Iconic Research And Engineering Journals},
      year = {2022},
      volume = {6},
      number = {2},
      pages = {261-269},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1703745.pdf},
      abstract = {In the banking industry, cloud computing has become a game-changer, providing hitherto unseen chances to improve customer service by using artificial intelligence (AI). The vital role that cloud computing plays in enhancing AI-driven customer service in banking is examined in this abstract. Through the utilization of cloud infrastructure's scalability, flexibility, and accessibility, financial institutions may implement artificial intelligence (AI)-driven solutions that provide individualized, effective, and responsive client experiences across all channels. Banks can obtain actionable insights into the behavior, preferences, and needs of their customers through advanced data analytics, natural language processing, and machine learning algorithms hosted on cloud platforms. This allows them to anticipate and respond to customer inquiries, expedite transaction processing, and provide customized product recommendations in real-time. Additionally, banks may increase operational effectiveness, optimize resource allocation, and automate repetitive processes using cloud-based AI apps, all of which enhance service quality and increase customer happiness. But even with cloud-based AI solutions, protecting consumer data's security, privacy, and legal compliance is still crucial. To protect sensitive information and uphold client confidence, banks must thus put strong security measures, data encryption methods, and compliance frameworks into place. In conclusion, the combination of AI and cloud computing has the ability to completely transform banking customer service by enabling organizations to provide proactive, frictionless, and customized experiences that satisfy the changing demands and expectations of today's tech-savvy clientele.},
      keywords = {Banking industry, Customer service, Artificial intelligence (AI), Digital Transformation, Omnichannel banking, Data analytics, Personalization, Cybersecurity, Scalability},
      month = {August},
  }