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A Study on Sony Camera Equipment on Perception of Consumer and the Specification on Sony Product.
Subject area: Arts, Social Sciences and Humanities · Area of research: Commerce
Abstract
Sony Corporation is one of the most recognized brand names in the world today. Sony Corporation, Japan established its operations in India November 1994. Focusing on the sales and marketing of Sony products in the country. Introduced by Japanese or Tokyo company started on 7th May 1946. In the modern era, the competition is very high in the market place. Therefore, the brand and service offerings were differentiated when compared to competitors. In effect, everybody is trying to have unique features in their brand and market them. Consumer perception is most important factor to create the brand name in the heart of the consumers. If organizations want to succeed in this space, they need to assess their brands honestly else similar me-too brands are out there in the market which can destroy their entire marketing efforts.
References
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[3] Dr. P. PARIMALADEVI, M. HEMALATHA “A study on consumer satisfaction towards
[4] LED television with special reference to Erode city 2017” 2321-0346
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[7] www.google.com
[8] www.consumergoods.com
[9] www.sonyindia.com
[10] www.durablegoods.co.in
How to cite this paper
@article{1703928,
author = {Adithya GV, Srinikhethan, Shanmuga Priya S},
title = {A Study on Sony Camera Equipment on Perception of Consumer and the Specification on Sony Product.},
journal = {Iconic Research And Engineering Journals},
year = {2022},
volume = {6},
number = {6},
pages = {133-136},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1703928.pdf},
abstract = {Sony Corporation is one of the most recognized brand names in the world today. Sony Corporation, Japan established its operations in India November 1994. Focusing on the sales and marketing of Sony products in the country. Introduced by Japanese or Tokyo company started on 7th May 1946. In the modern era, the competition is very high in the market place. Therefore, the brand and service offerings were differentiated when compared to competitors. In effect, everybody is trying to have unique features in their brand and market them. Consumer perception is most important factor to create the brand name in the heart of the consumers. If organizations want to succeed in this space, they need to assess their brands honestly else similar me-too brands are out there in the market which can destroy their entire marketing efforts.},
month = {December},
}