India is one of the world’s fastest growing economies, the tenth largest in the world by nominal GDP and the third largest by purchasing power parity (PPP). Make in India Campaign was launched which is an international marketing strategy, conceptualized by the Prime Minister of India, Narendra Modi on 25 September 2014 to attract investments from businesses around the world and make India the manufacturing Hub. For promoting this campaign, the web portal, logo and brochures are used for detailing 25 priority sectors of the economy. The aim of this initiative is to focus on job creation, skill development and innovation and to align India’s manufacturing sector into the GlobalValue Chain by encouraging Public Private Partnership (PPP), Joint Ventures (JV), Foreign Direct Investment (FDI) inflow, and advancing Ease in Doing Business (EDB). This scheme focuses on acceleration of economic growth to the new heights and to pull back the economy from clutches of recession. Currently India’s GDP is heavily tilted in favor of service sector The study attempts to review the opportunities and challenges faced by Make in India and to understand the impact of it on the Indian Economy.
Manufacturing, economy, GDP, FDI, strategy, Make in India, digital India
Priyanka Pragya Sinku , Dheeraj Gandhi , Sidharth Pradhan , Sarthak Biswal , Arshita Agarwal; Dr Anita Walia "Make In India: Challenges and Opportunities" Iconic Research And Engineering Journals Volume 6 Issue 10 2023 Page 201-214
Priyanka Pragya Sinku , Dheeraj Gandhi , Sidharth Pradhan , Sarthak Biswal , Arshita Agarwal; Dr Anita Walia "Make In India: Challenges and Opportunities" Iconic Research And Engineering Journals, 6(10)