The footwear industry is emerging as an extremely rapidly growing category in the Indian garment retail sector. Footwear Industry provides the latest trendy fashionable, affordable footwear accessory to consumers multiple times a year. The pressure of footwear products influences consumers’ buying behavior, resulting in compulsive purchasing tendencies. The research study focuses on the Customer Perception of Footwear products for both men & women to comparatively analyze footwear brands products that have been emerging as an important and growing category in garment retail. Because update their wardrobes with a collection of footwear products. Shopping for footwear products reflects on broader marketing tools such as pricing, variety,and quality, and for brands to be successful consumer knowledge, market research, and trends are important to position the footwear product to the right target audience. Previous research and studies in the field of consumer buying behavior in footwear brands lack extensive research both in academic and marketing aspects regarding the perception of customers for footwear products concerning Variety, Quality, And Pricing. The study used a snowball sampling technique for getting responses. To find the impact of pricing, quality, and variety on customer perception. The survey is conducted for participants aged 18-30 yrs. Analysis of data is done using Anuva, SPSS & Libre Office Calc. The study will help the marketer of footwear brands to frame their product and communication strategy in such a way that it appeals to the consumers with required Pricing, Quality, and Variety. Shopping for footwear products reflect the lifestyle and hence for marketer and brands to be successful the knowledge of consumers about expectations and buying pattern is important.
Divay Baid , Rahul Kumar Singh , Vanshika Agarwal , Mohit Rathod , Priyanshu Sahoo; Dr. Anita Walia "A Study on the Impact of Pricing, Quality and Variety in Customer Perception for Footwear Products" Iconic Research And Engineering Journals Volume 6 Issue 10 2023 Page 301-312
Divay Baid , Rahul Kumar Singh , Vanshika Agarwal , Mohit Rathod , Priyanshu Sahoo; Dr. Anita Walia "A Study on the Impact of Pricing, Quality and Variety in Customer Perception for Footwear Products" Iconic Research And Engineering Journals, 6(10)