The technology of adverting has developed side by side with the technology media. Technological advances are creating new ways to build relationships between consumers and brands. Database marketing, another computer-based technique makes this possible on a grand scale.
IRE Journals:
Nzoiwu, Azuka Abigail PhD , Izogie Collins Ogieva , Toluwani, Taiwo David
"Advertising: Essential Tools for Information Dissemination" Iconic Research And Engineering Journals Volume 6 Issue 12 2023 Page 20-24
IEEE:
Nzoiwu, Azuka Abigail PhD , Izogie Collins Ogieva , Toluwani, Taiwo David
"Advertising: Essential Tools for Information Dissemination" Iconic Research And Engineering Journals, 6(12)