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Advertising: Essential Tools for Information Dissemination
Subject area: Arts, Social Sciences and Humanities · Area of research: Fine and Applied Arts
Abstract
The technology of adverting has developed side by side with the technology media. Technological advances are creating new ways to build relationships between consumers and brands. Database marketing, another computer-based technique makes this possible on a grand scale.
References
[1] Boone E. Louis and Kurtz L. David (1995). Contemporary Marketing Plus. 8 th Edition Dryden Press, U.S.A.
[2] Burnett, J. and Moriaty, S. (1998). Marketing Communications: An Integrated Approach, NJ: Prentice-Hall.
[3] Duncan, T. and Moriaty S. (1997). Driving Brand Value. Using Integrated Marketing to manage profitable stakeholder relationship; New York: MaGraw-Hill.
[4] Joseph Straugbaar, Robert LaRose (2000). Media Now. Communications Media in the Information Age. 2 nd Ed. Wadsworth/Thomson Learning, USA.
[5] William O. Bearde, Thomas N. Ingram and Raymond W. Laferge (2001). Marketing Principles and Perspectives. Third Edition MaGraw-Hill Primis Custom Publishing, USA.
[6] http://en.wikipedia.org/wiki/E-mailmarketing.
[7] http://en.wikipedia.org.wiki/Onlineadvertising.
How to cite this paper
@article{1704582,
author = {Nzoiwu, Azuka Abigail PhD, Izogie Collins Ogieva, Toluwani, Taiwo David},
title = {Advertising: Essential Tools for Information Dissemination},
journal = {Iconic Research And Engineering Journals},
year = {2023},
volume = {6},
number = {12},
pages = {20-24},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1704582.pdf},
abstract = {The technology of adverting has developed side by side with the technology media. Technological advances are creating new ways to build relationships between consumers and brands. Database marketing, another computer-based technique makes this possible on a grand scale.},
month = {June},
}