Impact of Advertisement on Enrollment Decision of College Students

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@article{1704762,
      author = {Megha Jambhulkar, Dr. Imran Nadeem Siddiqui},
      title = {Impact of Advertisement on Enrollment Decision of College Students},
      journal = {Iconic Research And Engineering Journals},
      year = {2023},
      volume = {6},
      number = {12},
      pages = {1216-1232},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1704762.pdf},
      abstract = {Due to the stiff competition prevailing between private universities to get students for admission, the factors influence the decision of students to select a university seeks paramount importance. Purpose: This study conducted with the students of multiple Universities aims at finding out such influencing factors responsible for the choice of students to select the university. A survey questionnaire was given to 450 students and 400 of them were answered. The advertisement done by Universities and its impact on the students was studied, to understand the effectiveness of such advertisements. The findings of the study revealed that the advertisements made in social media was very effective. Student?s decisions regarding their education and the institutions that will provide it are directly influenced by the marketing and promotional efforts of the institution. The university should produce more attractive advertisements using their own product unit because of its low cost and high effective results and focus their promotional activities on popular social media.},
      month = {June},
  }