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Study of Preference of Customers Towards Telecom Operators in Corporate Sector
Subject area: Management and Commerce · Area of research: Marketing
Abstract
One of the most important aspects of marketing is branding. It is challenging to distinguish your product in the market without a brand identity. The effects of branding are long-lasting in the thoughts of the consumers. Therefore, brand preference can be defined as the degree to which consumers or users priorities one brand above another. Brand preference is a result of businesses' commitment, effort, and high-quality products and services. Every firm wants to increase client loyalty because it helps the business meet its long-term goals of profitability and expansion. The telecom sector is developing quickly in our nation. According to a press release on telecom subscription data as of 31 March 2023, there are 1172.34 telephone users in India overall, and 11.70 million of those consumers requested mobile number portability (MNP). The market is filled with several telecom companies. The customer base of other providers has been significantly impacted by the entry of Reliance JIO into the market. The purpose of the research paper is to investigate Raipur residents' brand preferences for telecom operators. It also tries to identify the main difficulties that users of telecom services encounter. Analysis is also performed to see whether people are satisfied with the services offered by their current telecommunications supplier.
Keywords
Differentiate Dedication, Key Challenges, Customer Base, and Telecom Service Provide.
How to cite this paper
@article{1704765,
author = {Khushi Bhanushali, Dr. Payal Dubey},
title = {Study of Preference of Customers Towards Telecom Operators in Corporate Sector},
journal = {Iconic Research And Engineering Journals},
year = {2023},
volume = {6},
number = {12},
pages = {1019-1024},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1704765.pdf},
abstract = {One of the most important aspects of marketing is branding. It is challenging to distinguish your product in the market without a brand identity. The effects of branding are long-lasting in the thoughts of the consumers. Therefore, brand preference can be defined as the degree to which consumers or users priorities one brand above another. Brand preference is a result of businesses' commitment, effort, and high-quality products and services. Every firm wants to increase client loyalty because it helps the business meet its long-term goals of profitability and expansion. The telecom sector is developing quickly in our nation. According to a press release on telecom subscription data as of 31 March 2023, there are 1172.34 telephone users in India overall, and 11.70 million of those consumers requested mobile number portability (MNP). The market is filled with several telecom companies. The customer base of other providers has been significantly impacted by the entry of Reliance JIO into the market. The purpose of the research paper is to investigate Raipur residents' brand preferences for telecom operators. It also tries to identify the main difficulties that users of telecom services encounter. Analysis is also performed to see whether people are satisfied with the services offered by their current telecommunications supplier.},
keywords = {Differentiate Dedication, Key Challenges, Customer Base, and Telecom Service Provide.},
month = {June},
}