Study of Preference of Customers Towards Telecom Operators in Corporate Sector

References

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[7] Stefan BOhler, Ralf Dewenter & Justus Haucap (2005)

[8] Zohaib Ahmad and Junaid Ahmad (2014) in their study titled “Consumer Purchase Behavior in Cellular Service Sector”

[9] Myilswamy, Ratheesh Kumar (2013) find that the postpaid and prepaid customer prefer to use Airtel mobile service

[10] Zafar (2013) examines the impact of the mobile service attributes

[11] Chintan Shah (2012) in his study entitled “Consumer Preferences for Mobile Service Provider”

[12] Jegan and Sudalaiyandi (2012) in their study on the consumer preference and their satisfaction towards the mobile phone service providers

[13] Raj Kumar Paulrajan and Harish Rajkumar (2011) in their study examine the perception choice in selecting the cellular mobile telecommunication service providers

[14] Kim et.al (2004) states that call quality, value- added services and customer support are the important factor to be considered by the customers while choosing a service operator.

[15] Howard and Sheth (loudon and Dellabitta, 2002) analyzed the buyer‟s decision making by Howard and Sheth model taking six factors (Psychological influencer – Input – Inhabiting factors – Social and Culture influence – Processing determinants - Outputs), which play a vital role in consumer decision making.

[16] A study conducted by Kim et.al. (2004) for Korean mobile communication services, revealed that the customer satisfaction towards MSP is strongly supported by call quality, value-added services and customer support. It shows that these factors re very important while choosing a service operator.

[17] Sandhir (2004) conducted research in Ludhiana and identified that customers make their choice of an MSP by considering five factors: Connectivity, Coverage, Tariff, VAS and Customer Care. It shows that industry cannot neglect these factors.

[18] Neeraj and Girish (2007) have deducted those factors that consumers perceive to be identified four factors – Customer Care Services, Call rates, Promotion and availabilities, which are the most important factors considered by customers before utilizing the services of an MSP.

[19] In order to know about customer‟s choice of MSP, Mohammed (2009) revealed that in Makkah, Saudi Arabia, financial factor is the most important in the selection of an MSP.

[20] Karjalnoto et al. (2010) identified that customers‟ choice in the context of mobile phone in Finland have been influenced by seven factors, namely – Innovative services,

@article{1704765,
      author = {Khushi Bhanushali, Dr. Payal Dubey},
      title = {Study of Preference of Customers Towards Telecom Operators in Corporate Sector},
      journal = {Iconic Research And Engineering Journals},
      year = {2023},
      volume = {6},
      number = {12},
      pages = {1019-1024},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1704765.pdf},
      abstract = {One of the most important aspects of marketing is branding. It is challenging to distinguish your product in the market without a brand identity. The effects of branding are long-lasting in the thoughts of the consumers. Therefore, brand preference can be defined as the degree to which consumers or users priorities one brand above another. Brand preference is a result of businesses' commitment, effort, and high-quality products and services. Every firm wants to increase client loyalty because it helps the business meet its long-term goals of profitability and expansion. The telecom sector is developing quickly in our nation. According to a press release on telecom subscription data as of 31 March 2023, there are 1172.34 telephone users in India overall, and 11.70 million of those consumers requested mobile number portability (MNP). The market is filled with several telecom companies. The customer base of other providers has been significantly impacted by the entry of Reliance JIO into the market. The purpose of the research paper is to investigate Raipur residents' brand preferences for telecom operators. It also tries to identify the main difficulties that users of telecom services encounter. Analysis is also performed to see whether people are satisfied with the services offered by their current telecommunications supplier.},
      keywords = {Differentiate Dedication, Key Challenges, Customer Base, and Telecom Service Provide.},
      month = {June},
  }