Role of Sales Team in Maintaining Anchor Relationship

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@article{1704770,
      author = {Dharti Makwana, Imran Nadeem Siddiqui},
      title = {Role of Sales Team in Maintaining Anchor Relationship},
      journal = {Iconic Research And Engineering Journals},
      year = {2023},
      volume = {6},
      number = {12},
      pages = {1025-1031},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1704770.pdf},
      abstract = {This research paper examines the pivotal role of the sales team in building and maintaining relationships with Anchors, a prominent manufacturer of electrical switches, wires, medicines, furniture and related products in India. In today's competitive business landscape, corporate relationships are crucial for a company's success, and maintaining strong and healthy connections with clients as well as anchors is vital for sustained growth. The sales team serves as a vital link between the company and its customers, ensuring their satisfaction and fostering long-term partnerships. This research paper focuses on exploring the various strategies employed by the sales team to nurture relationships with anchors. A research study was conducted with 40 sales personnel from Loan Frame company through phone calls and face-to-face conversations to gain insights into their approaches to maintaining relationships with anchors. The findings reveal that different salespersons employ unique methodologies to cultivate and sustain these relationships. The results underscore the significance of recognizing individual preferences and adapting sales strategies accordingly. The conclusions drawn from this research provide valuable insights into the crucial role played by the sales team in maintaining anchor relationships, emphasizing the importance of effective communication, personalized service, trust-building, and value-added offerings. Understanding and implementing these strategies can enhance customer satisfaction, loyalty, and ultimately contribute to the growth and success of both the sales team and the company.},
      keywords = {Anchor Relationship, Customer Satisfaction, Sales Team, Anchor, Fintech, Lenders, Rashi, Sales, Satisfaction, Lenders.},
      month = {June},
  }