A Study on Consumer Behaviour Towards Omnichannel Retailing at Bluestone Jewellery and Lifestyle Pvt Ltd.

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@article{1704784,
      author = {Avnish Kour Rehal, Dr. Monica Sainy},
      title = {A Study on Consumer Behaviour Towards Omnichannel Retailing at Bluestone Jewellery and Lifestyle Pvt Ltd.},
      journal = {Iconic Research And Engineering Journals},
      year = {2023},
      volume = {6},
      number = {12},
      pages = {1262-1272},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1704784.pdf},
      abstract = {Omnichannel refers to a strategic approach that integrates various channels and touchpoints to deliver a seamless and consistent customer experience across multiple platforms. In today's digital age, where customers expect personalized interactions and convenient access to products and services, businesses must embrace omnichannel strategies to stay competitive. This abstract explores the concept of omnichannel, its significance in modern marketing, and its impact on customer engagement and loyalty. It also discusses the challenges and benefits associated with implementing omnichannel strategies, highlighting the need for effective coordination, data integration, and technology infrastructure. By understanding the principles and best practices of omnichannel, businesses can create a cohesive brand experience, enhance customer satisfaction, and drive long-term success in an increasingly interconnected and dynamic marketplace. In this study the research has been conducted by distributing online questionnaire to 100 consumers of bluestone. The data has been gathered both primarily and secondary and the findings, conclusions have been drawn at the end of the report.},
      keywords = {Omnichannel Retailing, Consumer Behaviour towards Omnichannel Retailing, Omnichannel Services, Sources and Logistics},
      month = {June},
  }