Personality Factors and Business Performance in Ibadan Metropolis, A Case Study of British American Tobacco

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@article{1705054,
      author = {M.O. Lawal, P. A. Akanbi},
      title = {Personality Factors and Business Performance in Ibadan Metropolis, A Case Study of British American Tobacco},
      journal = {Iconic Research And Engineering Journals},
      year = {2023},
      volume = {7},
      number = {3},
      pages = {265-270},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1705054.pdf},
      abstract = {This study examined relationships between personality traits, demographics, and business performance among entrepreneurs in Ibadan, Nigeria. A survey of 152 entrepreneurs measured the Big Five traits, ambition, risk-taking, age, gender, experience, and performance metrics including financials, operations, workforce, and competitiveness. Correlational analysis found minimal significant linear relationships. Personality traits, demographics, and business metrics appeared largely independent constructs, with only a few moderate correlations explaining under 10% of the variance. This suggests inherent complexity in how personality tendencies manifest in Nigerian work contexts. Performance is multifaceted, requiring holistic assessment beyond just personality factors. The lack of strong correlations highlights that many drivers beyond personality contribute to entrepreneurial success.},
      keywords = {Personality Traits, Big Five, Entrepreneurship, Business Performance, Nigeria},
      month = {September},
  }