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Online Personal Branding Best Practices for Nigerian Graduates Seeking Careers in Digital Marketing
Subject area: Management and Commerce · Area of research: Personal Branding in Digital Marketing
Abstract
Personal branding is becoming a phenomenon among future graduates and professionals alike. Gorbatov et al (2019:1) suggests that it is due to the shift of career responsibility from organisations to employees, career transition, expanding new networks and advancement in AI, among other factors. With the rise in technology and the world becoming a global village, personal branding relies heavily on technology as a vehicle to convey imagery and related storytelling to the target audience (Gorbatov et al, 2019:2).
Keywords
Personal Branding, Marketing, Digital Marketing, Strategy, Systematic Literature Review, Literature Review
How to cite this paper
@article{1705524,
author = {Charity Ilevbare-Adeniji},
title = {Online Personal Branding Best Practices for Nigerian Graduates Seeking Careers in Digital Marketing},
journal = {Iconic Research And Engineering Journals},
year = {2024},
volume = {7},
number = {8},
pages = {275-282},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1705524.pdf},
abstract = {Personal branding is becoming a phenomenon among future graduates and professionals alike. Gorbatov et al (2019:1) suggests that it is due to the shift of career responsibility from organisations to employees, career transition, expanding new networks and advancement in AI, among other factors. With the rise in technology and the world becoming a global village, personal branding relies heavily on technology as a vehicle to convey imagery and related storytelling to the target audience (Gorbatov et al, 2019:2).},
keywords = {Personal Branding, Marketing, Digital Marketing, Strategy, Systematic Literature Review, Literature Review},
month = {February},
}