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Study on Significance of Direct Marketing in Modern Era
Subject area: Management and Commerce · Area of research: Marketing
Abstract
In to effectively introduce innovative products and services to customers and simultaneously increase sales, direct marketing is crucial. Direct marketing is extremely adaptable and employs a variety of methods, including emails, phone calls, fairs, festivals, and other strategies, to directly contact with customers. It also enables quick feedback. This article is divided into two sections: the first discusses a review of the literature on direct marketing, while the second mentions research performed through surveys in businesses, which involved speaking with the director, general manager, marketing manager, and managers of other departments who were knowledgeable about the company's marketing. This report is based on research articles related to the "Significance of Direct Marketing in the Modern Era." This report was made by taking different research articles as a base. Studying direct marketing and its role in relationships with consumers is both interesting and challenging because learning more about one technique or another is a focus onto the itself and requires an analysis of the specifics of each technique in order for direct marketing to be effective in building positive relationships with customers based on meeting their needs and requests.
References
[1] Belch, G. and Belch, M. (2003), "Advertising and Promotion, An Integrated Marketing Communications Perspective," Sixth Edition, The McGraw-Hill Companies. Baker, M. (2003), "The Marketing Book," Fifth Edition, Butterorth-Heinemann. Commonsense Direct Marketing, Fourth Edition, Bird, D. Page Kogan. Selling and Sales Management, 8th edition, Jobber and Lancaster, Prentice Hall, 2009.
[2] https://www.indeed.com/career-advice/career-development/types-of-direct-marketing
[3] https://www.researchgate.net/publication/305744468_The_Role_of_Direct_Marketing_in_Relation_with_the_Consumers_in_Kosovo
[4] https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-direct-marketing
[5] Direct Marketing - benefits (referenceforbusiness.com)
[6] Bly, Robert W. Business-to-Business Direct Marketing. 2nd ed. Lincolnwood, IL: NTC/Contemporary Publishing, 1998.
[7] Feinberg, Richard A., and Mary Ann Eastlick. "Direct Marketing in the USA: Past Failures and Future Promises." International Journal of Retail and Distribution Management, August 1997, 256-61.
[8] Godin, Seth. "When Stamps Are Free: Using E-mail and the Internet for Direct Response." Direct Marketing, December 1996, 46-49.
[9] Jutkins, "Rocket" Ray. Power Direct Marketing. Lincolnwood, IL: NTC/Contemporary Publishing, 1995.
[10] Kobs, Jim. Profitable Direct Marketing. 2nd ed. Lincolnwood, IL: NTC/Contemporary Publishing, 1995.
[11] Lewis, Herschell Gordon. Direct Marketing Strategies and Tactics. Chicago: Dartnell, 1992.
[12] Nash, Edward L., ed. The Direct Marketing Handbook, 2nd ed. McGraw-Hill, 1992.
[13] Stone, Robert. Direct Marketing Success Stories. Lincolnwood, IL: NTC/Contemporary Publishing, 1995.
[14] ——. Successful Direct Marketing Methods. 6th ed. Lincolnwood, IL: NTC/Contemporary Publishing, 1996.
[15] Webster, Nancy Coltun. "Marketers Look to Cable for Direct Response Ads." Advertising Age, 8 December 1997, S8.
How to cite this paper
@article{1705766,
author = {Priya Nayak, Dr. Imran Nadeem Siddiqui},
title = {Study on Significance of Direct Marketing in Modern Era},
journal = {Iconic Research And Engineering Journals},
year = {2024},
volume = {7},
number = {11},
pages = {79-83},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1705766.pdf},
abstract = {In to effectively introduce innovative products and services to customers and simultaneously increase sales, direct marketing is crucial. Direct marketing is extremely adaptable and employs a variety of methods, including emails, phone calls, fairs, festivals, and other strategies, to directly contact with customers. It also enables quick feedback. This article is divided into two sections: the first discusses a review of the literature on direct marketing, while the second mentions research performed through surveys in businesses, which involved speaking with the director, general manager, marketing manager, and managers of other departments who were knowledgeable about the company's marketing. This report is based on research articles related to the "Significance of Direct Marketing in the Modern Era." This report was made by taking different research articles as a base. Studying direct marketing and its role in relationships with consumers is both interesting and challenging because learning more about one technique or another is a focus onto the itself and requires an analysis of the specifics of each technique in order for direct marketing to be effective in building positive relationships with customers based on meeting their needs and requests.},
month = {May},
}