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SWOT Analysis of a Consultancy Service Start-Up in Quezon City, Philippines: Identifying Strategic Opportunities and Challenges
Subject area: Science,Engineering and Technology · Area of research: Strategic and Operations Management
Abstract
This study focuses on a start-up statistics and research consulting firm in Quezon City, Philippines. A thorough SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis evaluates the consultancy's internal and external environment. Using Kotler and Armstrong's (2008) definition of SWOT, this study systematically combines strengths and opportunities to address weaknesses and mitigate threats. Interviews, business observations, and document analysis were the data collection methods used. The resulting SWOT analysis contributed to the development of strategies utilizing the TOWS (Threats, Opportunities, Weaknesses, and Strengths) matrix technique, which was supplemented by Grace LaConte's Strategic Risk Severity Matrix to assess the severity of risks based on their likelihood and impact. The study outlines critical strategic areas that require immediate attention, such as forming collaborations with academic institutions, increasing social media presence, and targeting the corporate and government sectors. Building strong academic relationships through presentations and referral programs, increasing social media involvement with regular updates and promotions, and personalizing marketing efforts to attract corporate and government clients are all recommended strategies. The consultancy seeks to achieve steady growth and stability by creating service packages for a wide range of clients and utilizing social media.
Keywords
SWOT Analysis, TOWS Matrix, Strategic Planning, Consultancy Services.
References
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[4] Kotler, P., & Armstrong, G. (2008). Principles of Marketing (12th ed.). Pearson Prentice Hall.
[5] Gurel, E., & Tat, M. (2017). SWOT analysis: A theoretical review. Journal of International Social Research, 10(51), 994-1006.
[6] Lamb, D., & McKee, D. (2005). Applied business research: Qualitative and quantitative methods. M.E. Sharpe.
[7] Laqui, I. (2023) Quezon City tops Philippines’ richest cities - COA report, Philstar.com.
[8] Lopez, S. G., & Teng-Calleja, M. (2020). Challenges and strategies of Filipino entrepreneurs in a turbulent economy. Philippine Journal of Psychology, 53(1), 45-64.
[9] Mintzberg, H. (2009). Managing. Berrett-Koehler Publishers.
[10] Wright, C., & Kitay, J. (2004). Management consulting: An industry of contradictions. Journal of Management Studies, 41(5), 945-961.
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How to cite this paper
@article{1706098,
author = {Sharmaine M. Avila, Eldrick M. Fonollera, Marry Sol L. Lare, Joefil C. Jocson},
title = {SWOT Analysis of a Consultancy Service Start-Up in Quezon City, Philippines: Identifying Strategic Opportunities and Challenges},
journal = {Iconic Research And Engineering Journals},
year = {2024},
volume = {8},
number = {1},
pages = {501-507},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1706098.pdf},
abstract = {This study focuses on a start-up statistics and research consulting firm in Quezon City, Philippines. A thorough SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis evaluates the consultancy's internal and external environment. Using Kotler and Armstrong's (2008) definition of SWOT, this study systematically combines strengths and opportunities to address weaknesses and mitigate threats. Interviews, business observations, and document analysis were the data collection methods used. The resulting SWOT analysis contributed to the development of strategies utilizing the TOWS (Threats, Opportunities, Weaknesses, and Strengths) matrix technique, which was supplemented by Grace LaConte's Strategic Risk Severity Matrix to assess the severity of risks based on their likelihood and impact. The study outlines critical strategic areas that require immediate attention, such as forming collaborations with academic institutions, increasing social media presence, and targeting the corporate and government sectors. Building strong academic relationships through presentations and referral programs, increasing social media involvement with regular updates and promotions, and personalizing marketing efforts to attract corporate and government clients are all recommended strategies. The consultancy seeks to achieve steady growth and stability by creating service packages for a wide range of clients and utilizing social media.},
keywords = {SWOT Analysis, TOWS Matrix, Strategic Planning, Consultancy Services.},
month = {July},
}