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Exploring the Role of Female MSME Actors in Adopting Digital Innovation
Subject area: Management and Commerce · Area of research: MSME
Abstract
MSME entrepreneurs have an important role in efforts to improve the local economy. In particular, women often become leaders of MSMEs. Digital innovation is the key to expanding reach, increasing efficiency and creating new opportunities. The aim of this research is to analyze the identity of the role of women MSMEs in accepting digital innovation, how women adopt digital innovation and apply it in their businesses. This study uses a qualitative approach with a random sampling method on three business actors to see social phenomena that are difficult to measure. This research instrument was built using the Acceptance Model (TAM) theory and the concept of innovation communication. This research shows that the adoption of digital innovation in business has a positive impact on MSMEs led by women. Empowering women through digital innovation contributes to local economic growth and increasing the role of women in economic decision making. Women entrepreneurs have succeeded in increasing product visibility, reaching a wider market, and increasing income.
Keywords
MSME, Innovation, Digital, Women, Adopt
How to cite this paper
@article{1706303,
author = {Afiane Parlyna, Lasmery RM Girsang},
title = {Exploring the Role of Female MSME Actors in Adopting Digital Innovation},
journal = {Iconic Research And Engineering Journals},
year = {2024},
volume = {8},
number = {3},
pages = {372-381},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1706303.pdf},
abstract = {MSME entrepreneurs have an important role in efforts to improve the local economy. In particular, women often become leaders of MSMEs. Digital innovation is the key to expanding reach, increasing efficiency and creating new opportunities. The aim of this research is to analyze the identity of the role of women MSMEs in accepting digital innovation, how women adopt digital innovation and apply it in their businesses. This study uses a qualitative approach with a random sampling method on three business actors to see social phenomena that are difficult to measure. This research instrument was built using the Acceptance Model (TAM) theory and the concept of innovation communication. This research shows that the adoption of digital innovation in business has a positive impact on MSMEs led by women. Empowering women through digital innovation contributes to local economic growth and increasing the role of women in economic decision making. Women entrepreneurs have succeeded in increasing product visibility, reaching a wider market, and increasing income.},
keywords = {MSME, Innovation, Digital, Women, Adopt},
month = {September},
}