Abstract
This paper is an analysis of social media hate utterances with a view to unearth how social media users persuade the audience on various sensitive societal issues. To achieve this, the study specifically analyses the rhetorical persuasive strategies employed in selected social media platforms in Nigeria. Sixty-three hate utterances/songs, drawn from six selected social media platforms (Facebook, WhatsApp, Twitter, YouTube, TikTok, and online newspapers and magazines) in Nigeria were used as data for the investigation. The Aristotelian rhetoric theory of appeal was employed as the framework for this study. The study reveals that pathos rhetorical theory of appeal and Hyperbole rhetorical expression were used to injure and/or malign the target, more than other rhetorical appeals and figurative rhetorical expression. The study concludes that the high frequency of pathos rhetorical appeal and the high frequency of hyperbole hate figurative rhetorical expressions are deliberate just to inflict agonizing pain on the target. The study also concludes that the period in which data was collected may have accounted for this.
Keywords
Social Media, Rhetoric, Hate Speech, Hate Rhetoric, Hate Rhetorical Strategies.
Citations
IRE Journals:
Biodun Ayeni , Gbenga Ibileye
"Analysis of Hate Rhetoric on Selected Social Media Platforms in Nigeria" Iconic Research And Engineering Journals Volume 8 Issue 4 2024 Page 712-723
IEEE:
Biodun Ayeni , Gbenga Ibileye
"Analysis of Hate Rhetoric on Selected Social Media Platforms in Nigeria" Iconic Research And Engineering Journals, 8(4)
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