Advances and Constraints in Cross-border E-commerce in the Southeast Asia

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@article{1706373,
      author = {Junhai Wang, Dr Oluwatobi Gbenga Aluko, Ibrahim Othman},
      title = {Advances and Constraints in Cross-border E-commerce in the Southeast Asia},
      journal = {Iconic Research And Engineering Journals},
      year = {2024},
      volume = {8},
      number = {4},
      pages = {85-97},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1706373.pdf},
      abstract = {Cross-border e-commerce (CBEC) has become increasingly popular as the online marketplace swiftly changing, bringing fresh possibilities and challenges for regional enterprises. Southeast Asia region is positioned to be the next hub of trans-border e-commerce with the recent upsurge in internet usage, having 60% of the population being below 35 years of age could create an e-commerce boom. However, this CBEC growth is not devoid of challenges and inherent potential for regional economic transformation. This article aims to give readers a general overview of current developments in CBEC among Southeast Asian (SEA) Nations. This paper covers essential growth, key issues and shaping factors in the e-market expansion market and the new frontiers of growth such as data flow and digitalisation that have influenced the expansion of CBEC in Southeast Asia. Findings show that Indonesia is SEA's largest market and about half of Southeast Asia's CBEC is attributed to Singapore and Malaysia showing that cross-border e-commerce enterprises in SEA nations are promising, with trajectories for the future. Also, the key shaping factors include; digital nativity and social media culture of the region?s teaming youths, language, platform digitalisation and inclusiveness and internet services covering the nooks and crannies of the SEA nations. The paper provides succinct information for policymakers and stakeholders in the quest to take trans-border e-trade in SEA nations to a buoyancy level.},
      keywords = {E-commerce, ASEAN, Cross-border e-commerce, South East Asia, logistics},
      month = {October},
  }