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Numbers Don?t Lie: Leveraging Streaming Metrics to Elevate Emerging Artists
Subject area: Arts, Social Sciences and Humanities · Area of research: Music Streaming
Abstract
The digital revolution has transformed the music industry in profound ways, particularly through streaming platforms that democratize access to music for both listeners and artists. Gone are the days when emerging artists had to rely solely on record labels for distribution, promotion, and revenue generation. Instead, streaming platforms have become the primary vehicle for artist exposure, offering data-rich environments where success can be quantified and strategically enhanced. This shift is especially beneficial for emerging artists, who can now leverage streaming metrics to boost visibility, connect with global audiences, and increase earnings.
How to cite this paper
@article{1706422,
author = {Funso Amusan},
title = {Numbers Don?t Lie: Leveraging Streaming Metrics to Elevate Emerging Artists},
journal = {Iconic Research And Engineering Journals},
year = {2024},
volume = {8},
number = {4},
pages = {345-348},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1706422.pdf},
abstract = {The digital revolution has transformed the music industry in profound ways, particularly through streaming platforms that democratize access to music for both listeners and artists. Gone are the days when emerging artists had to rely solely on record labels for distribution, promotion, and revenue generation. Instead, streaming platforms have become the primary vehicle for artist exposure, offering data-rich environments where success can be quantified and strategically enhanced. This shift is especially beneficial for emerging artists, who can now leverage streaming metrics to boost visibility, connect with global audiences, and increase earnings.},
month = {October},
}