The Future of Sales: How Technology Is Reshaping Consumer Behaviour and Creating New Frontiers of Opportunity.

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@article{1706568,
      author = {Oluwakemi Awosemo},
      title = {The Future of Sales: How Technology Is Reshaping Consumer Behaviour and Creating New Frontiers of Opportunity.},
      journal = {Iconic Research And Engineering Journals},
      year = {2024},
      volume = {8},
      number = {5},
      pages = {1225-1231},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1706568.pdf},
      abstract = {Technology has become a cornerstone of modern life, radically transforming how consumers interact with businesses. From the pandemic-driven acceleration of e-commerce to the rise of AI-driven personalization, this article explores the future of sales through the lens of technological innovation. Drawing on case studies and global data, it examines how businesses leverage technology to redefine consumer expectations, create new income opportunities, and explore emerging frontiers like augmented reality (AR) and social commerce. Finally, this paper highlights challenges such as cybersecurity and digital inequities, offering practical recommendations for sustainable growth.},
      month = {November},
  }