The Effect of Brand Image, Service Quality, And Facilities On Patient Satisfaction at The Rantauprapat City Health Center in 2024

@article{1706632,
      author = {Aprianti Harahap, Chrismis Novalinda Ginting, Ali Napiah Nasution},
      title = {The Effect of Brand Image, Service Quality, And Facilities On Patient Satisfaction at The Rantauprapat City Health Center in 2024},
      journal = {Iconic Research And Engineering Journals},
      year = {2024},
      volume = {8},
      number = {6},
      pages = {15-20},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1706632.pdf},
      abstract = {This study aims to analyze the influence of Brand Image, Service Quality, and Facilities on patient satisfaction at the Rantauprapat City Health Center in 2024. In an era of fierce competition in the health sector, service personalization and digital technology are increasingly becoming a significant need. The research method used is quantitative with a descriptive approach and associative analysis. The research sample consisted of 130 respondents using the purposive sampling technique. Chi-Square's study showed that Brand Image had a p-value of 0.03, Service Quality of 0.01, and Facility of 0.02, all showing a significant relationship with patient satisfaction. Multivariate analysis revealed that Brand Image had the highest odds ratio (3,490), signaling a strong positive influence. These findings emphasize the importance of improving the quality of service and the image of hospitals to meet patient expectations and increase their satisfaction.},
      keywords = {Brand Image, Service Quality, Facilities, Satisfaction, Patients},
      month = {December},
  }