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Exploring the Camel Milk Market in Oman: Trends, Challenges, and Opportunities for Growth
Subject area: Management and Commerce · Area of research: Market Dynamics
Abstract
This study examines the camel milk market in Oman, the Gulf Cooperation Council (GCC) region, and globally, focusing on production, consumption trends, and market dynamics. Camel milk, recognized for its nutritional value and health benefits, has gained prominence as a sustainable alternative to traditional dairy. The research highlights the market segmentation, key drivers of growth, and challenges in production and trade, including high costs and limited processing capabilities. It explores the potential for market expansion, consumer preferences, and the role of innovative marketing strategies. Findings emphasize the importance of fostering camel milk production, enhancing export capabilities, and addressing production challenges to capitalize on the growing global demand. Recommendations include the development of a strong branding strategy for Oman?s camel milk products and increased investment in research and infrastructure to boost production efficiency and competitiveness.
Keywords
Consumption Trends, Market Growth, Marketing Strategies, Production Challenges, Nutritional Value.
How to cite this paper
@article{1706854,
author = {Doukhi Abdelrahim Alhunaiti, Mohamed Ahmed Hamdan},
title = {Exploring the Camel Milk Market in Oman: Trends, Challenges, and Opportunities for Growth},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {8},
number = {7},
pages = {60-81},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1706854.pdf},
abstract = {This study examines the camel milk market in Oman, the Gulf Cooperation Council (GCC) region, and globally, focusing on production, consumption trends, and market dynamics. Camel milk, recognized for its nutritional value and health benefits, has gained prominence as a sustainable alternative to traditional dairy. The research highlights the market segmentation, key drivers of growth, and challenges in production and trade, including high costs and limited processing capabilities. It explores the potential for market expansion, consumer preferences, and the role of innovative marketing strategies. Findings emphasize the importance of fostering camel milk production, enhancing export capabilities, and addressing production challenges to capitalize on the growing global demand. Recommendations include the development of a strong branding strategy for Oman?s camel milk products and increased investment in research and infrastructure to boost production efficiency and competitiveness.},
keywords = {Consumption Trends, Market Growth, Marketing Strategies, Production Challenges, Nutritional Value.},
month = {January},
}