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1707038 Vol 8 · Issue 7 Download Paper

The Impact of Social Media on Youth Engagement in Social Change

Pooran Chandra Pande Dr K. B. Asthana

Subject area: Arts, Social Sciences and Humanities  ·  Area of research: Law

Abstract

Social media has completely changed how young people interact with social concerns, thus in recent years, there has been a lot of research on how social media affects young people's involvement in social change. They have new opportunities for political engagement and activity to unify groups, influence public discourse, and raise awareness thanks to platforms like Facebook, what sup, Instagram, X and TikTok. Social media either helps or hinders young people's participation in social change activities. Digital platforms influence young activism by highlighting marginalized viewpoints and potentially facilitating real-time campaign and protest planning. The study considers the problems of disinformation, the digital divide, and the commercialization of activism, all of which can make sincere participation more difficult. The study also addresses social media's function in raising political awareness and establishing forums for polite discourse, as well as its capacity to support youth-led social movements and a sense of global solidarity. This study emphasizes social media's dual nature as a potent instrument for social change and a location where social media is crucial for guaranteeing its beneficial influence on young activism through a review of previous research and case studies. It is necessary to participate.

Keywords

Digital Activism, Political Participation, Social Change, Social Justice and Youth Engagement

References

[1] Anuradha Bhasin v. Union of India (2020)

[2] Bennett, L., & Segerberg, A. (2012). The logic of connective action: Digital media and the personalization of contentious politics. Information, Communication & Society, 15(5), 739-768.

[3] Castells, M. (2012). Networks of outrage and hope: Social movements in the Internet age. Polity Press.

[4] Friggeri, A., Adamic, L. A., & Eckles, D. (2014). Rumor cascades. Proceedings of the 2014 ACM Conference on Computer Supported Cooperative Work, 101-113.

[5] Gutiérrez, K. D., et al. (2018). The role of social media in youth identity formation. Journal of Youth Studies, 21(6), 727-742.

[6] Hindman, M. (2009). The myth of digital democracy. Princeton University Press.

[7] Jenkins, H., et al. (2016). By any media necessary: The new youth activism. NYU Press.

[8] K.S. Puttaswamy v. Union of India (2018)

[9] Loader, B. D., et al. (2014). Social media and democracy: A handbook. Routledge.

[10] Meyer, B., et al. (2021). Digital burnout: Exploring the psychological costs of activism in the digital era. Media, Culture & Society, 43(4), 569-586.

[11] Morozov, E. (2011). The net delusion: The dark side of Internet freedom. PublicAffairs.

[12] Pradeep Kumar v. Union of India (2013)

[13] R.V. Raghunathan v. Union of India (2019)

[14] Shreya Singhal v. Union of India (2015)

[15] Shirky, C. (2008). Here comes everybody: The power of organizing without organizations. Penguin Press.

[16] State of Tamil Nadu v. K. Balu (2020)

[17] Sunstein, C. R. (2001). Republic.com. Princeton University Press.

[18] Tufekci, Z. (2017). Twitter and tear gas: The power and fragility of networked protest. Yale University Press.

How to cite this paper

Pooran Chandra Pande, Dr K. B. Asthana "The Impact of Social Media on Youth Engagement in Social Change" Iconic Research And Engineering Journals Volume 8 Issue 7 2025 Page 653-660
Pooran Chandra Pande, Dr K. B. Asthana "The Impact of Social Media on Youth Engagement in Social Change" Iconic Research And Engineering Journals, vol. 8, no. 7, Jan. 2025
Pooran Chandra Pande, Dr K. B. Asthana (2025). The Impact of Social Media on Youth Engagement in Social Change. Iconic Research And Engineering Journals, 8(7).
Pooran Chandra Pande, Dr K. B. Asthana "The Impact of Social Media on Youth Engagement in Social Change" Iconic Research And Engineering Journals, vol. 8, no. 7, Jan. 2025.
@article{1707038,
      author = {Pooran Chandra Pande, Dr K. B. Asthana},
      title = {The Impact of Social Media on Youth Engagement in Social Change},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {8},
      number = {7},
      pages = {653-660},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1707038.pdf},
      abstract = {Social media has completely changed how young people interact with social concerns, thus in recent years, there has been a lot of research on how social media affects young people's involvement in social change. They have new opportunities for political engagement and activity to unify groups, influence public discourse, and raise awareness thanks to platforms like Facebook, what sup, Instagram, X and TikTok. Social media either helps or hinders young people's participation in social change activities. Digital platforms influence young activism by highlighting marginalized viewpoints and potentially facilitating real-time campaign and protest planning. The study considers the problems of disinformation, the digital divide, and the commercialization of activism, all of which can make sincere participation more difficult. The study also addresses social media's function in raising political awareness and establishing forums for polite discourse, as well as its capacity to support youth-led social movements and a sense of global solidarity. This study emphasizes social media's dual nature as a potent instrument for social change and a location where social media is crucial for guaranteeing its beneficial influence on young activism through a review of previous research and case studies. It is necessary to participate.},
      keywords = {Digital Activism, Political Participation, Social Change, Social Justice and Youth Engagement},
      month = {January},
  }