Home / Current Issue / Paper 1707221
The Influences of Facilities, Public Relations and Service Quality on Treatment Decisions in Patients of Hospital X in the Sumbawa Regency, Indonesia
Subject area: Management and Commerce · Area of research: Management
Abstract
Quality health services and adequate facilities are important factors in attracting patients to choose a hospital as a place of treatment. Good public relations also play an important role, in building trust and improving the hospital's reputation in the community's eyes. That study aims to examined the effect of facilities, public relations, and service quality on the decision to seek treatment for customers of Hospital X. That studied uses a quantitative method with an associative approach. The data used in this study are primary data obtained from questionnaires. Using sample a non-probability sampling technique with a purposive sampling type, the number of samples is 100 people. Data analysis is carried out with the help of SPSS. The analysis technique used multiple linear regression analysis. The studied results indicate that the facilities, public relations and service quality significantly affect the decision to treatment for customers of Hospital X in the Sumbawa Regency.
Keywords
Facilities, Public Relations, Quality of Service, Treatment Decision, Sumbawa, Indonesia.
References
[1] Arikunto S. (2016). Prosedur Penelitian: Suatu Pendekatan Praktis: Jakarta: Rineka Cipta
[2] Arifka, M.T.H, Andry, and Reza, H. (2022). Analysis of the Importance of Berobat Performance in Mediating Passenger Engagement. Health Sains, Vol. 3, No. 3, 447–459.
[3] Basuki,A.T. (2014). Penggunaan SPSS Dalam Statistik. Danisc Media
[4] BKPP (2023, August 16). Health expenditure in 2024 is expected to be 5.6% more than in 2023, with an increase of 8.1%. https://sehatnegeriku.kemkes.go.id/baca/rilis-media/20230816/0643661/anggaran-kesehatan-2024-ditetapkan-sebesar-5-6-dari-apbn-naik-8-1-dibanding-2023/
[5] Ghozali, I. (2016). Multivariate analysis using the SPSS program. Badan Penerbit Universitas Diponegoro, Semarang (Hal. 23-25)
[6] M. Halwi (2024, Maret 04). 358 DBD Melanda NTB Cases for January 2024. https://www.rri.co.id/kesehatan/580093/358-kasus-dbd-melanda-ntb-selama-januari-2024
[7] Irmawati & Ria, K. (2010). Improved Jasa Service Quality for Inap Rawat Patients at RSUD Moewardi Jebres. BENEFIT Manajemen Dan Bisnis, Volume 15, Number 1, 1-16.
[8] Kotler and Armstrong. (2018). Marketing Principles. In Jakarta. Erlangga
[9] Kotler and Keller. (2012). Principles of Public Relations
[10] Harun, Moh., and M. Syahrul (2020). Peran Public Relations (Hubungan Masyarakat) dan Meningkatkan Reputasi MAN 1 Banyuwangi. Jurnal Manajemen Pendidikan Islam, Volume 2, No. 1, 1–23.
[11] Petra, S.M. W., Hardono, and Maria, N.R.H. (2022). Pengaruh Harga, Fasilitas, dan Lokasi Terhadap Keputusan Menggunakan RS. DR Soetarto Yogyakarta. Vol 19, No 1, 66–79.
[12] Pristiandaru, D.L. (2024, March 18). The number of Sakit Houses in Indonesia is increasing, but it has not yet reached its peak. https://lestari.kompas.com/read/2024/03/18/140000686/jumlah-rumah-sakit-di-indonesia-meningkat-tapi-masih-belum-merata
[13] Pride and Farrel. (2016). Marketing. USA: Cengage Learning.
[14] Rosady (2016). Management of Public Relations and Media Communication. Jakarta: PT. Raja Grafindo Persada
[15] Riadi, E. (2016). Statistik Penelitian (Manual Analysis with IBM SPSS). Edisi 1. Yogyakarta. Andi
[16] Rianita, R., and Jamaludin, K. (2021). Implications of Service Quality, Service Landscape, and Location on Patient Satisfaction at RS. Harum Sisma Medika. Majalah Ilmiah Panorama Nusantara, Vol 16, No. 2, 1-15.
[17] Rizaty, M.A. (2024, February). Data Jumlah Rumah Sakit di Indonesia Menurut Kelas Layanan. https://dataindonesia.id/kesehatan/detail/data-jumlah-rumah-sakit-di-indonesia-menurut-kelas-per-7-februari-2024
[18] Schiffman dan Kanuk. (2017). Perilaku Konsumen. In Jakarta. Indeks.
[19] Sugiyono (2019). Metode Penelitian Kuantitatif, Kualitatif dan R dan D. Bandung
[20] Tjiptono, F., (2015). Strategi Pemasaran, Edisi IV, Penerbit Andi, Yogyakarta.
[21] Tjiptono, F. (2014). Pemasaran Jasa: Prinsip Penerapan dan Penelitian. Yogyakarta: Andi
[22] Tiga Tahun Berturut-turut NTB Jadi Peringkat Pertama Persentase Penduduk Dengan Keluhan Kesehatan Tertinggi Se-Indonesia. (2024, Maret 13).https://ntbsatu.com/2024/03/13/tiga-tahun-berturut-turut-ntb-jadi peringkat-pertama-persentase-penduduk-dengan-keluhan-kesehatan-tertinggi-se-indonesia.html/2
[23] /0CDZ[fgtuw{Š•–—¢£´µÈÉÊËïßïïïÏïÏïÏïÏïÏïÏïÏ»¯Ÿ�Ÿ�}kŸZ h!\hNh!\h¨•H*OJQJ\�mH!sH!h!\h¨•OJQJ\�mH!sH!"h!\hNh!\hNh!\h^~ OJQJ\�'h!\hNh!\h7oCJ(OJQJ\�aJ(h!\h ‰CJ(OJQJ\�aJ(h!\hN \ ] ^ _ L [Some characters in this reference could not be displayed correctly — please refer to the published PDF for the full reference.]
[24] [Some characters in this reference could not be displayed correctly — please refer to the published PDF for the full reference.]
How to cite this paper
@article{1707221,
author = {Abdul Salam, Nuraini Resiona, Jayanti Mandasari},
title = {The Influences of Facilities, Public Relations and Service Quality on Treatment Decisions in Patients of Hospital X in the Sumbawa Regency, Indonesia},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {8},
number = {11},
pages = {2395-2400},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1707221.pdf},
abstract = {Quality health services and adequate facilities are important factors in attracting patients to choose a hospital as a place of treatment. Good public relations also play an important role, in building trust and improving the hospital's reputation in the community's eyes. That study aims to examined the effect of facilities, public relations, and service quality on the decision to seek treatment for customers of Hospital X. That studied uses a quantitative method with an associative approach. The data used in this study are primary data obtained from questionnaires. Using sample a non-probability sampling technique with a purposive sampling type, the number of samples is 100 people. Data analysis is carried out with the help of SPSS. The analysis technique used multiple linear regression analysis. The studied results indicate that the facilities, public relations and service quality significantly affect the decision to treatment for customers of Hospital X in the Sumbawa Regency.},
keywords = {Facilities, Public Relations, Quality of Service, Treatment Decision, Sumbawa, Indonesia.},
month = {May},
}