The Impact of Organizational Behaviour on International Business: Challenges and Strategies for Global Success

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@article{1707273,
      author = {Subash S, A S Hariharan},
      title = {The Impact of Organizational Behaviour on International Business: Challenges and Strategies for Global Success},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {8},
      number = {8},
      pages = {667-674},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1707273.pdf},
      abstract = {The success rate of international business operations depends directly on organizational behaviour principles. International business expansion drives companies toward dealing with various cultural and structural and operational challenges that shape their performance outcomes. The research explores both the organizational behaviour?s effect on international business operations and the difficulties faced by companies in global markets and successful strategies for success. An examination of relevant organizational behaviour elements including corporate culture, communication, motivation and leadership aims to identify effective ways of managing cross-cultural teams while boosting international market performance and employee engagement from a friendly perspective. Research output will help MNCs understand better approaches to prosper in dynamic worldwide environments.},
      month = {February},
  }