Designing and Launching Successful Digital Platforms: A Study of Factors Influencing Digital User Engagement and Retention

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@article{1707324,
      author = {Ahmed Alani Ogundimu, Oyetayo Oyewolu, Adedotun Adedapo},
      title = {Designing and Launching Successful Digital Platforms: A Study of Factors Influencing Digital User Engagement and Retention},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {8},
      number = {9},
      pages = {344-357},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1707324.pdf},
      abstract = {Digital platforms are at the core of modern business and social ecosystems, offering users a gateway to services, information, and communities. However, ensuring their success demands more than technical functionality; user engagement and retention are critical for long-term viability. This study explores the factors influencing digital platform success, including user experience (UX) design, personalization, trust, security, gamification, and the role of community building. Through a combination of qualitative interviews with platform developers, quantitative surveys of users, case studies of successful platforms, and literature analysis, this study integrates diverse perspectives to develop a robust framework for designing engaging and sustainable digital platforms. The study concludes with recommendations for practitioners and researchers to optimize user-centric digital solutions.},
      month = {March},
  }