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Designing and Launching Successful Digital Platforms: A Study of Factors Influencing Digital User Engagement and Retention
Subject area: Science,Engineering and Technology · Area of research: ICT
Abstract
Digital platforms are at the core of modern business and social ecosystems, offering users a gateway to services, information, and communities. However, ensuring their success demands more than technical functionality; user engagement and retention are critical for long-term viability. This study explores the factors influencing digital platform success, including user experience (UX) design, personalization, trust, security, gamification, and the role of community building. Through a combination of qualitative interviews with platform developers, quantitative surveys of users, case studies of successful platforms, and literature analysis, this study integrates diverse perspectives to develop a robust framework for designing engaging and sustainable digital platforms. The study concludes with recommendations for practitioners and researchers to optimize user-centric digital solutions.
How to cite this paper
@article{1707324,
author = {Ahmed Alani Ogundimu, Oyetayo Oyewolu, Adedotun Adedapo},
title = {Designing and Launching Successful Digital Platforms: A Study of Factors Influencing Digital User Engagement and Retention},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {8},
number = {9},
pages = {344-357},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1707324.pdf},
abstract = {Digital platforms are at the core of modern business and social ecosystems, offering users a gateway to services, information, and communities. However, ensuring their success demands more than technical functionality; user engagement and retention are critical for long-term viability. This study explores the factors influencing digital platform success, including user experience (UX) design, personalization, trust, security, gamification, and the role of community building. Through a combination of qualitative interviews with platform developers, quantitative surveys of users, case studies of successful platforms, and literature analysis, this study integrates diverse perspectives to develop a robust framework for designing engaging and sustainable digital platforms. The study concludes with recommendations for practitioners and researchers to optimize user-centric digital solutions.},
month = {March},
}