Designing and Launching Successful Digital Platforms: A Study of Factors Influencing Digital User Engagement and Retention
Abstract
Digital platforms are at the core of modern business and social ecosystems, offering users a gateway to services, information, and communities. However, ensuring their success demands more than technical functionality; user engagement and retention are critical for long-term viability. This study explores the factors influencing digital platform success, including user experience (UX) design, personalization, trust, security, gamification, and the role of community building. Through a combination of qualitative interviews with platform developers, quantitative surveys of users, case studies of successful platforms, and literature analysis, this study integrates diverse perspectives to develop a robust framework for designing engaging and sustainable digital platforms. The study concludes with recommendations for practitioners and researchers to optimize user-centric digital solutions.
Citations
IRE Journals:
Ahmed Alani Ogundimu , Oyetayo Oyewolu , Adedotun Adedapo
"Designing and Launching Successful Digital Platforms: A Study of Factors Influencing Digital User Engagement and Retention" Iconic Research And Engineering Journals Volume 8 Issue 9 2025 Page 344-357
IEEE:
Ahmed Alani Ogundimu , Oyetayo Oyewolu , Adedotun Adedapo
"Designing and Launching Successful Digital Platforms: A Study of Factors Influencing Digital User Engagement and Retention" Iconic Research And Engineering Journals, 8(9)
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IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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