Abstract
This study investigated the effect of agricultural marketing on rural economic development in Ebonyi State. The specific objectives were to examine the contribution of aggregating agricultural produce to income generation, the effect of storing agricultural produce on employment creation, the link between transporting agricultural produce and improved road infrastructure, and the impact of distributing agricultural products on market development in rural areas of Ebonyi State. A cross-sectional survey research design was used to collect data, with a questionnaire as the primary data collection tool. The study population comprised rural dwellers in Ebonyi State, and the Cochran formula was used to determine the sample size. The stated hypotheses were statistically tested using Analysis of Variance (ANOVA), computed with the aid of the Statistical Packages for Social Sciences (SPSS) Version 23. The findings revealed that: assembling agricultural produce improves income generation, storing agricultural produce has a significant effect on employment generation, there is a significant relationship between transporting agricultural produce and improved road infrastructure, and distributing agricultural products enhances market development in rural areas of Ebonyi State. Based on these findings, it was recommended that the government and agricultural cooperatives should support aggregation through logistics, provide modern storage facilities, and construct feeder roads to enhance efficient transportation and market development in Ebonyi State.
Keywords
Marketing, Agriculture, Rural, Economic, Development, Farm Produce, income generation, employment generation.
Citations
IRE Journals:
Nwafor S.U. , Ezeokafor U. R. , Ozo J. U. , Prof. Egele E. A.
"Effect of Agricultural Marketing on Rural Economic Development in Ebonyi State" Iconic Research And Engineering Journals Volume 8 Issue 9 2025 Page 1728-1740
IEEE:
Nwafor S.U. , Ezeokafor U. R. , Ozo J. U. , Prof. Egele E. A.
"Effect of Agricultural Marketing on Rural Economic Development in Ebonyi State" Iconic Research And Engineering Journals, 8(9)
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