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Visual Semiotics and User Perception in Digital Interface Design
Subject area: Arts, Social Sciences and Humanities · Area of research: Human-Computer Interaction (HCI)
Abstract
This paper explores the intersection of visual semiotics and user perception in digital interface design, with particular emphasis on architectural applications. Through an analysis of semiotic principles and their manifestation in digital environments, we investigate how visual elements function as sign systems that shape user experience. The research employs a mixed-methods approach, combining theoretical frameworks from semiotics, cognitive psychology, and architectural theory with empirical user studies. Findings indicate that strategic implementation of semiotic principles can significantly enhance user comprehension, navigation efficiency, and emotional engagement with architectural digital interfaces. This paper contributes to the growing discourse on human-computer interaction within architectural visualization and digital representation by proposing a semiotic framework for evaluating and designing more intuitive and meaningful digital interfaces for architectural applications.
Keywords
Visual semiotics, user perception, digital interface design, architectural visualization, human-computer interaction
References
[1] Barthes, R. (1977). Image-Music-Text. Hill and Wang.
[2] Chandler, D. (2017). Semiotics: The Basics (3rd ed.). Routledge.
[3] Eco, U. (1997). Function and Sign: The Semiotics of Architecture. In N. Leach (Ed.), Rethinking Architecture: A Reader in Cultural Theory (pp. 182-200). Routledge.
[4] Gibson, J. J. (1979). The Ecological Approach to Visual Perception. Houghton Mifflin.
[5] Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). Routledge.
[6] Norman, D. A. (1988). The Design of Everyday Things. Basic Books.
[7] Pallasmaa, J. (2012). The Eyes of the Skin: Architecture and the Senses. John Wiley & Sons.
[8] Ware, C. (2012). Information Visualization: Perception for Design (3rd ed.). Morgan Kaufmann.
How to cite this paper
@article{1707847,
author = {Aidin Ardjomandi},
title = {Visual Semiotics and User Perception in Digital Interface Design},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {8},
number = {10},
pages = {510-514},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1707847.pdf},
abstract = {This paper explores the intersection of visual semiotics and user perception in digital interface design, with particular emphasis on architectural applications. Through an analysis of semiotic principles and their manifestation in digital environments, we investigate how visual elements function as sign systems that shape user experience. The research employs a mixed-methods approach, combining theoretical frameworks from semiotics, cognitive psychology, and architectural theory with empirical user studies. Findings indicate that strategic implementation of semiotic principles can significantly enhance user comprehension, navigation efficiency, and emotional engagement with architectural digital interfaces. This paper contributes to the growing discourse on human-computer interaction within architectural visualization and digital representation by proposing a semiotic framework for evaluating and designing more intuitive and meaningful digital interfaces for architectural applications.},
keywords = {Visual semiotics, user perception, digital interface design, architectural visualization, human-computer interaction},
month = {April},
}