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Usability and Accessibility Challenges of Integrating Augmented Reality into E-commerce for First-Time Users
Subject area: Science,Engineering and Technology · Area of research: Augmented Reality
Abstract
Merger of Augmented Reality (AR) technologies with e-commerce functions has revolutionized web shopping by enabling customers to experience items realistically during purchasing processes. Through AR technology users can visualize products in their real environments thus they gain certainty and make better choices before buying anything. New users encounter substantial usability problems and accessibility issues which prevent them from conducting successful interactions with AR shopping platforms. The research analyzes these user obstacles to discover essential obstacles combined with appropriate solutions which boost user satisfaction. The research approach mixes methods by testing usability concerning user conversations and gathering survey responses specifically from new users who access e-commerce using AR. The usability testing sessions evaluated user interactions with AR features and recorded specific difficulties that users encountered during navigation as well as while using interfaces and managing task execution efficiency. The collection of survey responses together with interview data enabled researchers to understand user reactions while using AR shopping functions. The researchers analyzed their gathered data to establish the key difficulties and their influence on user engagement behavior. The use of AR for e-commerce faces three critical problems which affect novices during their initial interaction: excessive difficulty in navigation and challenging interface operations coupled with overwhelming mental workload. The usability suffers due to technical barriers which consist of hardware-device restrictions as well as software-performance problems and inconsistent internet connections. The accessibility barriers consist of limited assistance for users with disabilities and non-existent alternative interaction approaches along with deficient instructional directions. The multiple barriers create challenges during the shopping process that leads customers to use AR features less frequently. The analysis suggests that resolving both usability problems and accessibility issues will lead to a smooth and inclusive shopping experience when using augmented reality. First-time user adoption of AR technology improves through basic step-by-step tutorial guidance that pairs with user-friendly interface modifications and accessibility standards including screen reader capabilities and gesture control options. The resolution of usability and accessibility problems through e-commerce platforms allows them to maximize AR technology benefits resulting in enhanced user contentment alongside enhanced consumer participation and increased purchase conversion.
References
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How to cite this paper
@article{1707863,
author = {Faidat Bello},
title = {Usability and Accessibility Challenges of Integrating Augmented Reality into E-commerce for First-Time Users},
journal = {Iconic Research And Engineering Journals},
year = {2025},
volume = {8},
number = {10},
pages = {386-392},
issn = {2456-8880},
url = {https://www.irejournals.com/formatedpaper/1707863.pdf},
abstract = {Merger of Augmented Reality (AR) technologies with e-commerce functions has revolutionized web shopping by enabling customers to experience items realistically during purchasing processes. Through AR technology users can visualize products in their real environments thus they gain certainty and make better choices before buying anything. New users encounter substantial usability problems and accessibility issues which prevent them from conducting successful interactions with AR shopping platforms. The research analyzes these user obstacles to discover essential obstacles combined with appropriate solutions which boost user satisfaction. The research approach mixes methods by testing usability concerning user conversations and gathering survey responses specifically from new users who access e-commerce using AR. The usability testing sessions evaluated user interactions with AR features and recorded specific difficulties that users encountered during navigation as well as while using interfaces and managing task execution efficiency. The collection of survey responses together with interview data enabled researchers to understand user reactions while using AR shopping functions. The researchers analyzed their gathered data to establish the key difficulties and their influence on user engagement behavior. The use of AR for e-commerce faces three critical problems which affect novices during their initial interaction: excessive difficulty in navigation and challenging interface operations coupled with overwhelming mental workload. The usability suffers due to technical barriers which consist of hardware-device restrictions as well as software-performance problems and inconsistent internet connections. The accessibility barriers consist of limited assistance for users with disabilities and non-existent alternative interaction approaches along with deficient instructional directions. The multiple barriers create challenges during the shopping process that leads customers to use AR features less frequently. The analysis suggests that resolving both usability problems and accessibility issues will lead to a smooth and inclusive shopping experience when using augmented reality. First-time user adoption of AR technology improves through basic step-by-step tutorial guidance that pairs with user-friendly interface modifications and accessibility standards including screen reader capabilities and gesture control options. The resolution of usability and accessibility problems through e-commerce platforms allows them to maximize AR technology benefits resulting in enhanced user contentment alongside enhanced consumer participation and increased purchase conversion.},
month = {April},
}