Advances in Streamlining Stakeholder Communication Through Integrated Budgeting and CRM Systems

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@article{1708074,
      author = {Nneka Adaobi Ochuba, May Equitozia Eyeregba, Omoniyi Onifade, Florence Sophia Ezeh},
      title = {Advances in Streamlining Stakeholder Communication Through Integrated Budgeting and CRM Systems},
      journal = {Iconic Research And Engineering Journals},
      year = {2021},
      volume = {4},
      number = {8},
      pages = {150-158},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1708074.pdf},
      abstract = {Effective stakeholder communication is a critical determinant of organizational success in both public and private sectors. However, legacy systems and fragmented digital infrastructures often create barriers that hinder the flow of timely, accurate, and actionable information between organizational units and stakeholders. This paper explores the strategic and operational benefits of integrating budgeting systems and customer relationship management platforms to streamline stakeholder communication. Drawing from conceptual theories?including stakeholder theory, systems theory, and alignment theory?the paper contextualizes the evolution of both systems and examines the technological enablers, such as cloud platforms, real-time dashboards, and middleware, that facilitate seamless integration. Case examples illustrate how integrated systems enhance transparency, improve decision-making, and foster trust. The study also identifies measurable communication outcomes and highlights challenges such as data silos, user resistance, and system complexity. Finally, it provides strategic recommendations for managers, IT leaders, and policy-makers, and proposes future research directions involving artificial intelligence, blockchain, and user experience optimization to advance integrated communication systems further.},
      keywords = {Stakeholder Communication, System Integration, Budgeting Systems, Customer Relationship Management, Organizational Transparency, Digital Transformation},
      month = {February},
  }