Social Media Marketing and Its Impact on Customer Engagement

@article{1708263,
      author = {Anant Jain },
      title = {Social Media Marketing and Its Impact on Customer Engagement},
      journal = {Iconic Research And Engineering Journals},
      year = {2025},
      volume = {8},
      number = {11},
      pages = {154-162},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1708263.pdf},
      abstract = {This research examines the increasing importance of social media marketing (SMM) and its influence on customer engagement across various digital channels. As internet access and mobile device usage continue to surge, companies are utilizing platforms like Facebook, Instagram, Twitter, and LinkedIn to better connect with their customers. The study assesses how different SMM tactics?such as content generation, influencer collaborations, interactive posts, and real-time interactions with customers?impact consumer engagement indicators, including likes, shares, comments, and intention to purchase.},
      month = {May},
  }