Current Volume 8
Influence of Indomie “Show Some Love” Television Advertisement On the Purchase Pressure of Children On Parents in Abia State
Abstract
This study was carried out to determine the Influence of Indomie “Show Some Love” Television Advertisement on the Purchase Pressure of Children on Parents in Abia State. The main objectives of the study was to ascertain the extent children are exposed to Indomie advertisement, ascertain the extent children are knowledgeable of the Indomie “Show Some Love” advertisement and determine the extent Indomie “Show Some Love” TV advertisement influenced children to pressure their parents into purchasing the product in Abia state. Using the survey research method, the researcher sought the opinions of parents resident in the three senatorial districts in Abia state namely; Abia North, Abia South and Abia Central. The Social category theory served as the theoretical framework for the study. The population of this study was 4,382,658 out of which a total of 385 parents in Abia state were sampled. The questionnaire was used as the survey instrument for data collection. The study found out that children in Abia state have a high level of exposure towards Indomie advertisement on television. This was because the children were frequently exposed to Indomie advertisement on television. It was also revealed that children in Abia state had certain level of influence on their parents purchasing decision. This was because parents preferred buying only Indomie noodles for their children. The findings revealed that parents bought Indomie so as to make their children happy and because their children want them to buy Indomie as a way to “Show them Love”. Based on the findings, the researcher concluded that Indomie “Show Some Love” television advertisement propel children in Abia state to pressure their parents into purchasing the product for them. The researcher therefore recommended that parents should develop certain strategies to help balance the desires and pressures of their children with responsible financial decision making.
Keywords
Children, Indomie “Show Some Love, Television Advertisement, Parents, Purchase Pressure.
Citations
IRE Journals:
Okebugwu, Adaeze Rosemary , Innocent Paschal Ihechu , Osuagwu, Gladys Amarachi
"Influence of Indomie “Show Some Love” Television Advertisement On the Purchase Pressure of Children On Parents in Abia State" Iconic Research And Engineering Journals Volume 8 Issue 11 2025 Page 591-602
IEEE:
Okebugwu, Adaeze Rosemary , Innocent Paschal Ihechu , Osuagwu, Gladys Amarachi
"Influence of Indomie “Show Some Love” Television Advertisement On the Purchase Pressure of Children On Parents in Abia State" Iconic Research And Engineering Journals, 8(11)
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