Current Volume 9
Online Advertising and the Operational Cost Reduction of Microenterprises in Modern Business
Abstract
This study aimed to examine the role of online advertising in reducing operational costs among microenterprises. The researchers used both quantitative and qualitative methods, including surveys and interviews, to collect data from various microenterprise owners and employees in Paete, Laguna, and nearby towns such as Pila, Sta. Cruz, Pagsanjan, and Lumban. The questionnaire consisted of three main sections: the demographic profile of respondents, the extent of online advertising, and the level of online advertising on operational cost reduction. The researchers of this study utilized the weighted mean and Spearman Correlation methods to analyze the relationship between online advertising and reduced operational costs. The findings revealed that age and sex bore a non-significant relationship to the effectiveness of online advertising, while educational attainment, monthly income, and years of business operation showed otherwise. This result suggested that respondents with higher educational levels, stable income, and longer business experience were more capable of using online platforms efficiently to reduce costs. Moreover, experienced and higher-income entrepreneurs tended to invest more in targeted advertising, while those with lower income maximized free or low-cost digital tools to maintain affordability. This result revealed that socio-economic and experiential factors played a role in how microenterprises adopted online advertising strategies. Overall, online advertising and its role in reducing operational costs were shown to be highly significant.
Keywords
Cost reduction, Microenterprises, Online Advertising, Social interaction
Citations
IRE Journals:
Carlos, Carla Jade , Celamor, Ma. Elena H. , Politico, Charles C. , Velasco, Clarrisa M. , Magtibay, Aleli I.
"Online Advertising and the Operational Cost Reduction of Microenterprises in Modern Business" Iconic Research And Engineering Journals Volume 8 Issue 11 2025 Page 500-506
IEEE:
Carlos, Carla Jade , Celamor, Ma. Elena H. , Politico, Charles C. , Velasco, Clarrisa M. , Magtibay, Aleli I.
"Online Advertising and the Operational Cost Reduction of Microenterprises in Modern Business" Iconic Research And Engineering Journals, 8(11)
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