Current Volume 8
Abstract
The proliferation of mobile banking applications has revolutionized the financial industry, offering consumers unprecedented convenience and accessibility. This study explores the multifaceted factors influencing consumer behavior concerning banking apps and technology. By examining user preferences, technological advancements, and security concerns, the research provides comprehensive insights into how consumers interact with digital banking platforms. Recent surveys indicate a significant reliance on mobile banking, with 62% of consumers stating they cannot live without their mobile banking app, and 78% using it weekly. Key drivers of adoption include user-friendly interfaces, robust security measures, and personalized services. However, security remains a paramount concern; studies have shown that consumers prioritize safety over ease of use, with many expressing apprehension about potential fraud and unauthorized access. Media Center Home EMARKETER Technological advancements, such as biometric authentication and AI-driven customer support, have been instrumental in enhancing user trust and satisfaction. For instance, the introduction of passwordless web banking services using biometric methods aims to counter threats from malware and phishing attacks. Despite these innovations, challenges persist, including device vulnerabilities and the need for continuous user education on cybersecurity best practices. news This study concludes with strategic recommendations for financial institutions to bolster user engagement and trust in mobile banking technologies. Emphasizing the importance of integrating advanced security features, ensuring intuitive user experiences, and providing personalized services can significantly impact user adoption and satisfaction.
Keywords
Mobile Banking, Consumer Behavior, Financial Technology, User Experience, Digital Banking
Citations
IRE Journals:
Mehul Sharma
"Consumer Behavior on Banking Apps and Technology" Iconic Research And Engineering Journals Volume 5 Issue 9 2022 Page 723-727
IEEE:
Mehul Sharma
"Consumer Behavior on Banking Apps and Technology" Iconic Research And Engineering Journals, 5(9)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
Important Links
For Authors
Volume 7:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 6:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 5:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 4:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12Volume 3:
Issue 1, Issue 2, Issue 3, Issue 4, Issue 5, Issue 6, Issue 7, Issue 8, Issue 9, Issue 10, Issue 11, Issue 12