Current Volume 8
A Study On Addressing Barriers to Online Grocery Shopping in Ramanathapuram Through UI/UX Enhancements
Abstract
Online grocery shopping has gained popularity worldwide, but in regions like Ramanathapuram, several barriers hinder its adoption. This study explores the challenges faced by consumers and examines how user interface (UI) enhancements can improve the overall shopping experience. A survey of 50 respondents identified key challenges and various tools was used like weighted, chi and correlation to analyze regional factors, shopping preferences, and obstacles such as complicated app navigation, limited local grocery options, and a preference for physical stores. Findings indicate that different age groups face varying UI-related challenges, with younger consumers experiencing issues with app complexity and older users struggling with accessibility features. Key UI improvements, such as better search filters, simplified checkout processes, and local product availability, are identified as essential enhancements. The research concludes that addressing these UI limitations can significantly boost online grocery adoption in Ramanathapuram by making platforms more user-friendly and culturally relevant. The study provides actionable recommendations for developers and businesses to design more accessible, localized, and efficient online grocery platforms.
Keywords
Online Grocery Shopping, User Interface
Citations
IRE Journals:
Afrose Fazlin A. , Asraf Sithika R.
"A Study On Addressing Barriers to Online Grocery Shopping in Ramanathapuram Through UI/UX Enhancements" Iconic Research And Engineering Journals Volume 8 Issue 11 2025 Page 684-689
IEEE:
Afrose Fazlin A. , Asraf Sithika R.
"A Study On Addressing Barriers to Online Grocery Shopping in Ramanathapuram Through UI/UX Enhancements" Iconic Research And Engineering Journals, 8(11)
About IRE Journals
IRE Journals is an open access online journals established with an aim to publish high quality of research work in various diciplines. We have more than 6 years in publications. Over 2500+ papers already published.
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