Financial Education as a Differentiation Strategy for Accounting Firms Serving Immigrants

@article{1708555,
      author = {Felipe Oscar Testoni},
      title = {Financial Education as a Differentiation Strategy for Accounting Firms Serving Immigrants},
      journal = {Iconic Research And Engineering Journals},
      year = {2022},
      volume = {5},
      number = {8},
      pages = {422-426},
      issn = {2456-8880},
      url = {https://www.irejournals.com/formatedpaper/1708555.pdf},
      abstract = {This article explores how financial education can serve as a strategic differentiator for accounting firms that cater to immigrant populations. Amid growing immigration trends and the increasing complexity of financial systems in host countries such as the United States, immigrants often face significant barriers to understanding and engaging with financial services. Accounting firms that integrate financial literacy initiatives into their service offerings can build trust, enhance client retention, and secure a competitive advantage. The article discusses theoretical foundations, practical applications, and empirical support for this strategy, emphasizing the intersection of financial inclusion, service innovation, and cultural competence.},
      keywords = {Multicultural accounting, Immigrant entrepreneurship, Economic inclusion, Accounting services, Financial literacy.},
      month = {February},
  }